SCOTTSDALE, Ariz. — Restoration Builders Inc. expanded its online sales offering to homeowners in selected areas of the southwestern United States. The company's wholly-owned subsidiary, Restoration Builders Online Inc., will be implemented to evolve the digital fulfillment channel.

Restoration Builders Online offers homeowners an alternative to the traditional, in-home consultation used in the roofing industry. Homeowners meet online with a roofing design consultant, and the job requirements are assessed remotely using state-of-the-art imaging software. Homeowners select roofing materials, colors and complete required documents online, then schedule their installation date. The process is often completed in 30 minutes.

"The consumer shift toward digital is here to stay, and we are upping the ante on our digital game," Chairman and CEO John Lorenz said. "We are one of the first providers of digital fulfillment for home exterior renovation, and the customer reaction is very positive. We intend to meet our customers wherever they are, be it through one of our bricks and mortar locations or on a smartphone sitting in their car. I am thrilled to deploy the second territory in our plan to offer homeowners an efficient, easy way to get a roof online across the nation."

The announcement comes on the heels of Restoration Builders appointing Tim Rimedio to serve as director of online sales. Rimedio brings 40 years of successful sales management experience to the company. He is the founder of Palazzo Restoration LLC, a roofing business based in Indiana that offers homeowners an alternative to the industry's traditional in-home, in-person consultation. Restoration Builders acquired Palazzo Restoration in September.