KANKAKEE, Ill. — IKO has named Jeff Williams as the company’s first-ever brand director for North America.
In this newly created position, Williams will develop branding and social media strategies as well as oversee the implementation of overall positioning, marketing and messaging related to IKO.
Based in Maryland, Williams comes to IKO with 20 years of marketing leadership and experience in the building products industry. Most recently, he was senior vice president of the Home and Building Division for IMRE, an integrated marketing agency. Prior to that, he had led the marketing effort at Weather Shield Windows and Doors, where he worked for 11 years.
“We’re extremely pleased that Jeff has joined IKO in this exciting, brand-new position,” said Keith Lowe, vice president of U.S. sales for IKO. “His expertise will be a driving force in implementing IKO’s branding, marketing, and social media strategy.”
For more information, visit www.iko.com.