CHICAGO — The Metal Construction Association (MCA) has launched its new brand and website.

MCA's new tagline, BUILD LEGACIES — METAL, helps reinforce that making innovative, high-performing metal roof and wall systems extends beyond the product itself to the buildings that these systems actually go on and, in turn, the architectural and cultural fabric that endures for future generations.

“Choosing metal perpetuates legacies,” said Todd E. Miller, president of Isaiah Industries and chairman of the 2013 MCA Board of Directors. “For architects, that legacy is inspired design. For buildings owners, it's long-lasting, high-performing structures. And for MCA-member companies, it's about collaborating and innovating with companies from all sectors of the industry."

MCA's new website focuses on vision — literally. Using state-of-the-art, adaptive design, users are able to view the site easily whether they are using a smart phone, tablet or computer.  The site’s contents shift to conform to the screen, regardless of its size and width.

The website also perpetuates future growth. As a go-to resource for key building decision makers — primarily architects and building owners — and for those seeking information about building with metal walls and roofs, the site will feature a photo gallery with hundreds of photos from recent projects and dozens of case studies. All of these examples of innovative applications of metal walls and roofs are intended to inspire architects and building owners alike.

The site will provide a single venue for all MCA market-development activities, marking an end to The Metal Initiative brand that had been in place since 2007. The site will continue to be home to the popular Ask the Experts forum, the Events Calendar and a Members Only section. The Metal Initiative’s blog, which features regular updates about metal roofs and walls, industry news and trends, and inspiring projects, will continue as the Metal Construction Association blog on the new website as well.

For more information, visit www.metalconstruction.org.