search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

IKO Announces First Ever Standard of Excellence Award Winner

LaValley's
April 15, 2013

KANKAKEE, Ill. — IKO has presented the company’s inaugural Standard of Excellence Award to New England’s LaValley-Middleton Building Supply, Inc.

Best known as LaValley’s, the family-owned business has been serving homeowners and contractors since 1962 at locations in New Hampshire and Vermont. LaValley’s continues to grow its business by embracing new technology.

Greg Stout and Jon Pierce regularly record TV commercials for LaValley’s. Called the Home Improvement Minute, the segments are subsequently uploaded to YouTube and featured on LaValley’s website in a growing video reference library.

Excellence Award for LaValley-Middleton Building Supply, Inc.
Jeremy Stout (center) of LaValley Building Supply receives the Standard of Excellence Award from Steve Kelley (left) and Carol Perkins of IKO.

A recent TV advertisement starring IKO roofing products caught the attention of John DeRosa, who conducts training seminars for IKO’s contractors throughout North America.

“What impressed me most about LaValley’s commercial is that, in just one minute, Greg and Jon accomplished so much,” DeRosa said. “They positioned LaValley’s as an expert, promoted five products that comprise the IKO roofing system, and provided helpful information to potential roofing customers. I felt that LaValley’s outstanding effort to attract and engage customers through clever use of modern technology deserved to be recognized.”

Director of Marketing Carol Perkins concurs. “IKO’s corporate tagline is Setting the Standard. That has always referred to the company’s commitment to innovation and to engineering roofing products that set the bar in our industry. We’re very pleased to recognize distributors like LaValley’s. Not only do they stock IKO products, now they’re setting new standards of excellence in marketing them.”

As a result, IKO’s Marketing Department has created the Standard of Excellence Award for the company’s stocking distributors who go above and beyond to support IKO’s products and programs. LaValley-Middleton Building Supply, Inc. is the first to receive the honor.

“In addition to receiving a commemorative plaque, LaValley’s now-award-winning TV commercial will be featured on IKO’s newly re-launched website and highlighted in trade magazines, rewarding the company with further publicity,” Perkins said. “We trust this will inspire others to reach for the top in their marketing efforts as well.”

For more information, visit www.iko.com.

KEYWORDS: IKO

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Columns
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Sustainable Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

  • A hand holding a wooden block that reads 'EVOLVE'
    Sponsored byWatercress Financial

    Embracing Change: A New Era for the Roofing Industry

Popular Stories

Florida has become the focal point for construction-site raids, attracting national attention and altering labor dynamics throughout the industry.

Florida Emerges as the Epicenter of ICE Raids

Agentes de ICE arrestaron a casi una docena de empleados de una empresa de techos en Lowell, Massachusetts. Los arrestos son parte de una redada federal más amplia contra la contratación no autorizada y las violaciones migratorias en Boston.

ICE Redondea a Equipo de Techos Afuera de Boston

Kingspan’s planned 100-acre roofing campus in Oklahoma is under consideration as the new location for asphalt shingle production.

Kingspan Flirts with Disrupting the U.S. Shingle Market

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Related Articles

  • Kevin Glaser of KPG Roofing

    IKO Announces Five ROOFPRO Service Excellence Award Winners

    See More
  • iko-logo-1170

    IKO Announces Full Commissioning of Ontario-Based Asphalt Shingle Recycling Line

    See More
  • RC News

    IKO Announces Release of RoofViewer App for Android Platform

    See More
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing