“Female homeowners deserve to know which brands they can trust when investing in home improvement products. GAF is a gold standard when it comes to meeting her high standards of quality and service. We are proud to award them the Women’s Choice Award by WomenCertified, which will simplify a woman’s choice when selecting a roofing brand she can trust.” said Delia Passi, founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

As part of the GAF qualifying survey, WomenCertified surveyed more than 100 roofing contractors that verified that GAF met or exceeded the expectations of their female customers. These standards were confirmed through a WomenCertified survey with GAF scoring excellent in several areas including the likeliness that women consumers would recommend GAF products to their family and friends. In fact, more than 96% of contractors polled said they would definitely recommend GAF to female customers as well as their family and friends.

WomenCertified determined that they met the high quality standards and expectations set by women including excellent customer service, high level of product satisfaction, and other aspects that women value and trust in a brand.

“GAF takes great pride in being recognized by WomenCertified and receiving the Women’s Choice Award. We are dedicated to providing a positive customer experience to our female consumers as well as all homeowners who purchase our roofing materials. Our reputation is a key component to our success and we are proud to offer the highest quality products, which allow us to maintain the distinction of being the industry leader.” said Bob Tafaro, president and CEO.

For more information, visit www.gaf.com.