DALLAS – NASCAR legend and champion Rusty Wallace will present the Keynote Address, “Running a Winning Organization,” during the 2012 International Roofing Expo, Feb. 22-24, in South Hall A at the Orange County Convention Center in Orlando, Fla.

Held immediately prior to the opening of the show, the Keynote Address will take place on Feb. 22, from 9:45 a.m. to 10:50 a.m. in room S320A. The Keynote is sponsored by Orlando-based Fortuna, who will be exhibiting in booth 563.

Discussing how teamwork is pivotal to winning, Wallace will share his experiences from his incredible NASCAR driving career. From the men and women in the pit crew to the final lap and finish line, Wallace demonstrates that anything is possible through the power of teamwork.

“Our attendees and exhibitors will love hearing this insightful and entertaining speaker as he shares his belief in that teamwork as the core to business success,” said Lindsay Roberts, director of the International Roofing Expo. “He is able to relate his racing experience and success on the track to creating a winning organization which our audience will find very motivating."

Wallace made his racing debut in 1973 at Lakehill Speedway near Valley Park, Mo. He recorded more than 200 feature-race wins from 1974 to 1978 before joining the United States Auto Club stock car circuit in 1979, where he was rookie of the year.

Wallace really started to gain national attention in 1989. He captured the checkered flag in The Winston all-star race and added six more wins and 20 top-10 finishes in 29 events. Wallace won the 1989 NASCAR championship, beating Dale Earnhardt by just 12 points for the honor. Wallace won 10 times in 1993, but finished second to Earnhardt.

When not on the racetrack, Wallace is an avid aviator who owns his own airplanes and a helicopter. He’s a jet-rated pilot and has said many times that he would be a commercial pilot if he were not a racer.

“The audience will be very impressed by Rusty’s business savvy,” said Bill Good, executive vice president of NRCA, the show’s official sponsor. “Everyone in the audience will learn something that they can take back and apply to their business.”

To complement Wallace’s Keynote, the show floor will feature a NASCAR Experience booth starring a NASCAR simulator car. Attendees will sit behind the wheel and watch a flat screen monitor to experience a roaring raceway. Prizes will be awarded each day to attendees who are the top scorer in the fastest lap contest.

The simulator car will be located in booth 763 and visiting attendees will be given a Pitstop Pass to be stamped by participating sponsors. Upon securing the required stamps, attendees  will be entered into a contest to win one a variety of prizes, including two free tickets to any NASCAR race, one Super Pass for the 2013 IRE in San Antonio or a $100 Visa gift card.

Wallace will conduct the official ribbon-cutting duties to open the show at 11:00 a.m. as then sign autographs in the NASCAR Experience booth until 11:45 a.m. in booth 763.

The Keynote is included free of charge in all registration packages, but advance registration is required. Registration can be made at www.TheRoofingExpo.com/attendee.

For information about the International Roofing Expo, please visit www.TheRoofingExpo.com/attendee or call 972-536-6415 or 800-684-5761.