If knowledge is power, the magazine you are holding is as powerful as an erupting volcano. It is powerful because it contains valuable knowledge to improve your life and business, but even more powerful because it connects you to an integrated media system containing an expansive universe of knowledge about all things roofing.
In today’s world, roofing contractors are not just “roofers,” and Roofing Contractor is not just a magazine. The demands placed on you as a roofing contractor are manifold and complex. You need information (a lot of it) to succeed in the roofing business.
Problem is, there is a ton of valuable information available to you, but you need to be able to manage it in a way that fits your business, your lifestyle, and your unique ability to absorb it. Beyond the pages of Roofing Contractor, the magazine, you have many options.
One of the most valuable offerings we have ever cooked up is our Best of Success conference. It may not be too late for you to attend this year’s event, which will be held Sept. 19 -20 in Phoenix. Two days of great information from leading industry experts and top contractors sharing the secrets of their success - and it is focused like a laser beam on the unique issues of the roof contracting business.
Knowledge is available to you from Roofing Contractor by way of “new media” initiatives delivered primarily via the Internet. For example, webinars are proving to be one of the most useful presentation tools around. With improved software and presentation techniques, Webinars are being used for training, marketing, and even to deliver qualified continuing education units (CEUs) as may be required for some certified contractors.
Like our live conference, bulletin boards and blogs offer contractors a way to communicate with their peers. If you have business issues, you can post them and you will often find creative answers not otherwise available. You can in turn share some of your expertise and experiences with others in need.
Roofing Contractor has published a Buyers Guide for decades. This valuable reference tool comes out each December and aids contractors year round in sourcing tools, materials, distributors, and a wide variety of other service providers catering to the roofing industry. Our Web site, www.roofingcontractor.com, contains the online version of the Buyers Guide as well as an optimized search feature that allows you to quickly access knowledge by way of articles archived from previous issues of Roofing Contractor.
Breaking news is available by way of new media offerings, including our Web site, our monthly newsletter, RC Insider, and “Really Simple Syndication” (RSS) feeds. RSS allows subscribers to the Web site (it is free) to sign up to be alerted when a particular item (like breaking news) hits the Web. This is cutting-edge technology, but is exceedingly simple to use. Click on the RSS button next to any feature article on the site and just follow the instructions.
It is not impossible to download the digital version of Roofing Contractor to a handheld device, and we are working on other initiatives that will ultimately have you downloading knowledge into your iPod or receiving alerts by way of text messages to your cell phone.
Bottom line is to stay connected to maintain the base of knowledge needed to move your unique enterprise forward. It just takes a little imagination. And you may recall what Albert Einstein said on the subject: “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”