The announcement follows the fallout from the closure of Minnesota Rusco after parent company Renovo Home Partners filed for Chapter 7 bankruptcy. As RC previously reported, the shutdown left customers with unfinished projects and concerns over lost deposits while raising broader questions about the risks associated with highly leveraged home improvement rollups.

“These families already paid once for work they never received, and most of them are not getting that money back,” said Erik McLaughlin, president of Bold North Roofing & Contracting and a licensed CPA. “We cannot undo what happened. But we can make sure finishing the job costs less than starting over from scratch.”

In addition to the discount, Bold North said it will offer priority scheduling, financing options and free written estimates to former Rusco customers. The company said homeowners only need to identify themselves as former Rusco customers when contacting the contractor.

The initiative mirrors similar efforts launched after Rusco’s closure. In November, Minneapolis-based TWS Remodeling introduced a program to assist displaced Rusco employees and customers. “We didn’t do this alone,” TWS owner Tyler Ganz told Roofing Contractor at the time. “This became a community action.”

Bold North said the goal is to help homeowners complete projects before the next winter season while reducing the financial burden created by the Rusco shutdown.