Let’s get real: most roofing contractors don’t burn out from roofing. They burn out from being stuck in a business that can’t run without them.

You start with a crew and a drive to grow. Before long, you’ve got multiple jobs going, a growing team, more customers, and everything still seems to run through you. Every problem. Every fire. Every decision. You’re working harder than ever, but the business feels like it owns you.

This session is for the roofing contractor who’s hit that ceiling. The one who knows something needs to change but isn’t sure how to step back without losing control.

From Crew to Company

Speaker: Melissa Chapman, PCC; CEO at the GLO Group

Date: Jan. 21
8:30 a.m. to 9:30 a.m.

Location: W220

From Crew to Company will take roofers on a journey where we’ll break down what actually shifts when contractors stop trying to do it all and start leading with intention. This isn’t a fluff piece on “thinking like a CEO.” It’s a tactical, real-world look at how roofing company owners build scalable businesses by building stronger leadership - first in themselves, and then in their teams.

You’ll hear real stories of contractors who:

• Took their first real vacation, without panic calls
• Stopped being the bottleneck for every decision
• Saw their teams step up, perform better, and stay longer
• Increased profits without increasing chaos

This talk will challenge the usual mindset of “I’ll lead once I have more time,” or “I just need better people.” You’ll learn how leadership isn’t what you do after you grow, it’s how you grow.

If you've ever said:

• “No one else can handle this but me.”
• “I’m the only one who cares.”
• “There’s never time to train people properly.”

Then this session is exactly where you need to be.

We’ll bring out the straight talk, proven strategies, and a deep understanding of how contractors think because she’s worked shoulder-to-shoulder with business owners just like you. No matter the size of your company, you’ll walk out of this session with tools you can actually use.

If you’re tired of carrying the whole business on your back, and you’re ready to build something that doesn’t fall apart without you, don’t miss this.

What You Will Get

• A clearer understanding of the difference between running a crew vs. leading a company
• Insight into the specific behaviors that unlock team performance and business efficiency
• Practical steps you can take right now to shift responsibility, reduce stress, and make room for growth
• A fresh perspective on what leadership really looks like in a contractor-led business