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Company Spotlight Steep Slope Roofing

Company Spotlight sponsored by GAF

Roofing for Resilience: Meeting the Rising Demand for FORTIFIED Roofs™

Built to Withstand. Designed to Save.

A new roof, built with GAF FORTIFIED products
Rachel Vogelsang
November 11, 2025

Severe weather is relentless, and there is a growing demand by insurance carriers and homeowners for a FORTIFIED Roof™. The FORTIFIED™ Standard exceeds most local building codes, so homes will be more equipped to handle storms and be more resistant.

GAF has a complete line of qualifying products that meet FORTIFIED™ requirements and can fulfill this demand. GAF’s eligible products* are easy to identify, have been adapted for ease of installation to the FORTIFIED™ Standard, and allow for a complete system install.

GAF Fortified roofs

Homeowners with a FORTIFIED Roof™ designation may also be eligible for additional savings through financial incentives or insurance premium discounts†.

This one-of-a-kind alliance between GAF and IBHS is expanding access to contractor training, marketing resources, and enhanced warranty offerings to help make the FORTIFIED Roof™ more accessible nationwide.

Whether the demand is from homeowners or you want to elevate your offering to a more resilient roofing system that can be eligible for insurance premium discounts, a FORTIFIED Roof™ built with GAF products is the solution for roofing with resilience in mind.

Get all the details

* Even if GAF products meet certain FORTIFIED requirements or are used in a FORTIFIED designated roof, GAF products are covered by GAF’s limited warranties, which provide your sole and exclusive remedy for any covered issues arising out of or related to qualifying GAF products. See gaf.com/warranties for details.

†Insurance discounts, grants, and other incentives are not guaranteed and may vary if available. For more information visit fortifiedhome.org/incentives

KEYWORDS: FORTIFIED GAF homeowners IBHS (Insurance Institute of Business & Home Safety) Residential Roofing Contractor resiliency severe weather warranties

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