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Roofing News

Business Expansion

Home Genius Expands with New Divisions Nationwide

The home improvement company its footprint with new locations, doubling down on customer-first service and community investment.

By Roofing Contractor Staff
collage of exterior images
Home Genius Exteriors
August 21, 2025

Exterior home improvement company Home Genius Exteriors (HGE) continues its rapid national expansion with three new divisions launching in Greenville, S.C., Detroit, Mich., and Harrisburg, Pa. The openings accelerate HGE's aggressive growth strategy, extending the company's signature "different experience" approach to homeowners in strategically selected markets.

Over the past six months, HGE has opened five new locations across North Carolina, South Carolina, and Southwestern Ohio. The company plans to launch additional locations by the end of 2025, with its workforce projected to nearly double in response to surging customer demand.

"These new locations are more than just physical offices—they represent our commitment to investing in communities and the people who live and work there," said Jeff Gunhus, CEO of Home Genius Exteriors.

HGE offers a range of services, including roofing, siding, windows, doors and gutters. The company's "different experience" combines superior craftsmanship with transparent communication and personalized care backed by nationally recognized expertise. Homeowners can expect premium quality products, exceptional installation backed by lifetime workmanship guarantees, and a customer-first process.

The company leverages strategic partnerships with top manufacturers, including Owens Corning and James Hardie. HGE's certified teams have earned multiple awards for quality, safety, and service, ensuring customers receive both proven excellence and cutting-edge materials.

Despite its national reach, HGE maintains a strong community focus.

"While we are a national brand, Home Genius remains laser-focused on local communities and their unique needs," Gunhus said. "This is why we hire our Geniuses directly from each community, which strengthens local economies, builds trust, and ensures every project benefits from deep local insight."

KEYWORDS: business development Home Genius Exteriors Michigan Ohio South Carolina

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Roofing Contractor editor-compiled stories, staff reports and industry news releases.

To submit news or for corrections, contact Tanja Kern, Strategic Content Editor, at kernt@bnpmedia.com.

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