“Ellisha is the next piece to SFS building a team of experts with repair and maintenance knowledge needed to be the #1 resource to help roofing companies,” said Tracey Donels, SFS founder.   

Loftus said that over the years, she found immense satisfaction in diagnosing roofing issues and implementing solutions that extend the lifespan of the roof. 

“Working in the commercial roofing service sector has been an incredibly rewarding journey, offering a dynamic blend of technical challenges and client-focused problem-solving,” she said. “The Roofing Service industry's emphasis on preventive maintenance aligns with my commitment to providing long-term value for clients.” 

She also believes that collaborating with diverse teams and staying abreast of evolving technologies keeps the work engaging and ensures that roofers deliver top-tier service. Moreover, the opportunity to mentor emerging professionals adds a fulfilling dimension.

As a woman in a traditionally male-dominated field, Loftus said she's embraced numerous challenges and used them as catalysts for growth, both personally and professionally. 

“It's exciting to see the increasing recognition of women's contributions in roofing, as highlighted by organizations like National Women in Roofing (NWIR), which support and amplify the voices of women in the industry,” she explained. “Mentoring emerging professionals has become an integral part of my journey, reinforcing the belief that diversity drives innovation and excellence in commercial roofing.”