Astara Capital Partners, a middle market private equity firm, announced the formation of Unified Service Partners, a multi-regional roofing platform specializing in re-roofing services for residential, multi-family, and commercial customers.

A news release last Thursday announced that Astara has built a strong management team to lead USP: Kelly Veatch, the company's chief executive officer, brings decades of experience leading home services businesses in various sectors, including landscaping, HVAC, and trash management services. 

"Nothing goes right until you get the people right, and we've built an outstanding team with diverse, cross-functional experience,” Veatch said.

“Our goal is to unite the best roofing businesses across regions under a shared platform that prioritizes growth, exceptional customer service, employee development, and long-term success," he added. "We aim to be the partner of choice for business owners who are ready to scale without losing their unique identity."

USP has recently invested in three roofing businesses and has a robust pipeline of additional expansion opportunities. In November 2024, USP invested in Orlando, Fla.-based Level Roofing, founded by Alejandro Rubin and Daniel Caceres. 

"By partnering with Astara, we'll be able to grow our business even faster," Rubin said. "They have already helped us expand our sales and marketing team so we can broaden our geographic coverage within Florida." 

In December 2024, USP invested in Prosper, Texas-based Envision Roofing, founded by Mike Fellman, who has joined USP as its Chief Operating Officer. 

"I wasn't seeking a financial partner, but after meeting with Astara, I saw a fantastic opportunity to build something larger across multiple regions of the US," Fellman said. "I will leverage my nearly 40 years of experience in the roofing sector to help create something special."

Earlier this month, USP invested in Plano, Texas-based Pappas Roofing, founded by Bill Pappas. 

"By partnering with Astara, we'll have the resources to expand our business both within Texas and in other regions," Pappas said. "This partnership is a win-win-win for Pappas Roofing, Astara, and our customers."

All four founders are continuing as owners and will continue to lead their branches as part of USP. Robinson Bradshaw served as legal advisor to Astara.

"We are thankful to Alejandro, Daniel, Mike, and Bill for the opportunity to partner with them on USP," said Rob Groberg, Partner at Astara Capital. "They've built exceptional companies, and we're excited to grow together."

For more information, visit unifiedservicepartners.com.