The roofing contracting business is more competitive than ever. According to statistics, the U.S. roofing contractor market size grew by 0.7% in 2022, with an estimated size of $56.1 billion.
What slice of this pie do you have?
One of the biggest hindrances to a successful roofing contractor career is the number of projects you can complete. Often, you’ll find yourself at an impasse trying to secure more projects and deliver them on time.
But all this is possible. Here’re a few tips you can use to complete more roofing projects this year.
Determine Who Your Customers Are
You can only sell to customers if you know who they are and what they want. That starts with researching your customers and learning how they use your roofing services.
Often, you’ll discover that customers pay most attention to a fraction of what you offer, and that’s where you need to direct most of your efforts.
Researching your customers also allows you to understand what needs to change in your business. They may have difficulty understanding or using some of your products and services. Thus determining their frustrations can help you tailor your services to their needs and charge a higher price.
Understand What Motivates Your Customers
Customer service is king. And to excel in this area, you need to understand what draws customers to a particular product or service. Moreover, you need to understand what makes them so motivated and excited about a business that they’d refer it to friends via word-of-mouth marketing.
Understanding what motivates your customers means you have to engage with them via all channels available, the most potent ones being online and in-person. Active engagement with your clients lets them open up about their challenges and needs, allowing you to tailor your business and roofing contractor services to these wants.
That will motivate them to start doing business with you since you present yourself as a caring and listening brand.
Tell Your Story
Telling your brand story is a powerful ROI driver. According to research, 55% of people are more likely to buy from a brand after hearing its brand story. Forty-four percent will share the story, and 15% will buy the product or service immediately.
So, stop holding back. Start telling your customers why you became a roofing contractor.
Your brand story connects your customers to your business through its journey. It leads them to picture buying from you since they understand why you do what you do. This sense of like-mindedness leads them to convert and hire your services.
Request Customer Feedback
Customers often withhold information unless compelled or incentivized to release it to the business. If you don’t ask for it, customers will often only give feedback if they are very disappointed by your services.
Don’t let it get to that point.
To ensure you’re improving your services and customer satisfaction, ask each customer to tell you how they feel about your services once completed. For instance, you can ask them to complete a short survey after you deliver your roofing contractor services.
Ensure that the feedback allows them to specify what they liked and disliked in your service with suggestions of where you can improve. Customer feedback can also help you identify opportunities you’ve never explored, which will bring more projects to your table.
Offer Packages, Deals, and Free Trials
Packages, deals, and free trials are techniques used to reward existing customers and lure new ones into hiring your roof contractor services.
Sales and marketing promotions tailored for current customers thank them for their loyalty to your business. You can run these promotions monthly or quarterly, giving your existing clients a reason to expect to do more business with you throughout the year.
For new customers, you can offer packages, deals, and free trials to attract prospects. For instance, free trials encourage prospects to try doing business with you since they can get to experience working with your brand without committing financially.
Using A CRM Online Software (Customer Relationship Manager)
A Customer Relationship Manager online software can transform how your business brings value to its customers. In turn, using a CRM will improve customer retention and increase your productivity.
A CRM software gathers your customer’s interactions in one place where you can improve their experience and satisfaction. CRM online software can give you great insights about your customers through detailed analytics and allow you to automate critical tasks in your business.
Through a CRM, you can manage new leads, returning customers, and existing customers using the information you can dig up from the system.
Create an Email List
Email marketing is one of the most rewarding. According to statistics, the ROI of email marketing is about $36 for every $1 spent.
Email marketing lets you direct your prospect from being a lead into a customer. It creates a powerful touchpoint to convince your prospect that you can solve their roofing problems and trust their investment in you.
Email marketing requires an email list, which you create by asking prospects to give you their email address which you’ll use to stay in touch with them. You can populate your email list through your website or ad campaigns spread across search engines, such as Google Ads, and social media.
You can then send automated messages, newsletters, and other correspondence to the email list. Through these messages, you can educate them on your roofing contractor services, provide links to testimonials and case studies, and notify them when you launch new services or products or have other news from your company.
Keeping constant communication with your email list ensures they have your business at the back of their minds. Therefore, you’ll pop up more quickly when their need for your services arises.
Start Winning More Projects for The Rest of the Year
You can increase the number of roofing projects you complete yearly. Start by paying more attention to understanding your customers, getting feedback from them, telling a compelling brand story, using a CRM to manage your customer base, and using efficient field service management software to ensure you’re productive in the field.