search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Guest ColumnRoofing ProductsSteep Slope Roofing

Marketing

How Roofing Contractors Help Maximize a Home’s Market Value Through Strategic Upgrades

By Andrew Prchal
home-market-value
Photo by Binyamin Mellish.
May 22, 2024

In the residential construction and renovation industry, contractors play a pivotal role in advising homeowners on how to boost their property's market value through strategic upgrades, particularly in roofing and siding. The external condition of a home, much like a smile or a first impression, significantly influences a home’s marketability and perceived value. 

For contractors, understanding and conveying the importance of these elements can be a key differentiator in the competitive landscape.

Roofing is often one of the first aspects potential buyers notice when looking at a home. A well-maintained roof not only enhances the curb appeal but also plays a crucial role in the overall structural integrity of the home. Contractors should emphasize the selection of high-quality roofing materials to homeowners. For instance, asphalt shingles are not only cost-effective but come with advanced features like stain guards. These guards contain copper granules that help prevent the growth of moss, mold, and algae, preserving the roof’s aesthetic appeal over time.

It is also essential for contractors to guide homeowners in ensuring they consult reputable sources and verify the features through manufacturer websites. This attention to detail in material selection can significantly impact the longevity and appearance of the roof, thereby enhancing the property's value.

Gutters are another crucial component that contractors should keep top of mind with their customers. Properly installed and maintained gutters protect the home’s foundation, fascia, and siding from water damage, especially in regions prone to heavy rainfall. By directing water away from the house, gutters help maintain the structural integrity and prevent issues like rot and deterioration, which are vital for preserving property value.

When it comes to siding, contractors should highlight the importance of choosing materials that offer both aesthetic appeal and functional benefits. Fire-resistant and pest-resistant siding materials, such as fiber cement, provide homeowners with peace of mind and reduce the risk of damage from external sources like grills or pests, like woodpecker holes or termite infestations. This not only helps in maintaining the property’s structural integrity but also its curb appeal.

Color choice in siding also plays a significant role. Contractors should advise homeowners to opt for lighter, neutral colors that are less prone to fading due to sun exposure and are more likely to appeal to a broader market. Baked-in color technology, which helps retain color fidelity over time (similar to ancient pots in museums that still maintain their original hues) can be a selling point that contractors bring to their client discussions. 

For contractors, educating homeowners about the benefits of investing in quality roofing and siding is crucial. These elements are not only pivotal in enhancing the home's curb appeal but are also instrumental in improving its market value. 

By focusing on quality materials, proper installation, and the aesthetic aspects of roofing and siding, contractors can help homeowners make informed decisions that will yield significant returns on their investments and enhance the long-term value of their properties.

KEYWORDS: Gunner Roofing homeowners renovation siding

Share This Story

Headshot andrewprchal

Andrew, together with his brother Eddie, established Gunner Roofing where he plays a critical role managing the everyday operations, project coordination, sales force, and client relations. Prior to Gunner’s inception in 2013, Andrew, alongside Eddie, was instrumental in creating the Phil-UP Water Filter and sharpened his expertise at a prominent law firm in Arizona. His dedication to community service is evidenced by his recent nomination to the junior board of the American Red Cross and his co-creation of Gunner Cares with Eddie, a project committed to the welfare of the community. 

You must login or register in order to post a comment.

Report Abusive Comment

Blog Topics

Damato of the Day

Guest Blog

Recent Comments

Hi! If you still don’t know how to...

Helpful post—catching small roofing issues early can save...

This really highlights why “content is king” isn’t...

Your point about coordinating tree removal before a...

A great coach provides structure and clarity. For...

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

QXO logo and New York Stock Exchange

QXO to Acquire Kodiak for $2.25 Billion

AI handshake

Making Moves: How Mega Mergers are Redefining Roofing Distribution

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing