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Guest ColumnRoofing ProductsSteep Slope Roofing

Marketing

How Roofing Contractors Help Maximize a Home’s Market Value Through Strategic Upgrades

By Andrew Prchal
home-market-value
Photo by Binyamin Mellish.
May 22, 2024

In the residential construction and renovation industry, contractors play a pivotal role in advising homeowners on how to boost their property's market value through strategic upgrades, particularly in roofing and siding. The external condition of a home, much like a smile or a first impression, significantly influences a home’s marketability and perceived value. 

For contractors, understanding and conveying the importance of these elements can be a key differentiator in the competitive landscape.

Roofing is often one of the first aspects potential buyers notice when looking at a home. A well-maintained roof not only enhances the curb appeal but also plays a crucial role in the overall structural integrity of the home. Contractors should emphasize the selection of high-quality roofing materials to homeowners. For instance, asphalt shingles are not only cost-effective but come with advanced features like stain guards. These guards contain copper granules that help prevent the growth of moss, mold, and algae, preserving the roof’s aesthetic appeal over time.

It is also essential for contractors to guide homeowners in ensuring they consult reputable sources and verify the features through manufacturer websites. This attention to detail in material selection can significantly impact the longevity and appearance of the roof, thereby enhancing the property's value.

Gutters are another crucial component that contractors should keep top of mind with their customers. Properly installed and maintained gutters protect the home’s foundation, fascia, and siding from water damage, especially in regions prone to heavy rainfall. By directing water away from the house, gutters help maintain the structural integrity and prevent issues like rot and deterioration, which are vital for preserving property value.

When it comes to siding, contractors should highlight the importance of choosing materials that offer both aesthetic appeal and functional benefits. Fire-resistant and pest-resistant siding materials, such as fiber cement, provide homeowners with peace of mind and reduce the risk of damage from external sources like grills or pests, like woodpecker holes or termite infestations. This not only helps in maintaining the property’s structural integrity but also its curb appeal.

Color choice in siding also plays a significant role. Contractors should advise homeowners to opt for lighter, neutral colors that are less prone to fading due to sun exposure and are more likely to appeal to a broader market. Baked-in color technology, which helps retain color fidelity over time (similar to ancient pots in museums that still maintain their original hues) can be a selling point that contractors bring to their client discussions. 

For contractors, educating homeowners about the benefits of investing in quality roofing and siding is crucial. These elements are not only pivotal in enhancing the home's curb appeal but are also instrumental in improving its market value. 

By focusing on quality materials, proper installation, and the aesthetic aspects of roofing and siding, contractors can help homeowners make informed decisions that will yield significant returns on their investments and enhance the long-term value of their properties.

KEYWORDS: Gunner Roofing homeowners renovation siding

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Headshot andrewprchal

Andrew, together with his brother Eddie, established Gunner Roofing where he plays a critical role managing the everyday operations, project coordination, sales force, and client relations. Prior to Gunner’s inception in 2013, Andrew, alongside Eddie, was instrumental in creating the Phil-UP Water Filter and sharpened his expertise at a prominent law firm in Arizona. His dedication to community service is evidenced by his recent nomination to the junior board of the American Red Cross and his co-creation of Gunner Cares with Eddie, a project committed to the welfare of the community. 

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