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Home » Authors » Jim Hoff

Articles by Jim Hoff

Sustainable Roofing

Marketing Sustainable Roofing Options on Websites

Jim Hoff
May 29, 2015
No Comments
Contractors have made progress but have far to go to capture the opportunity presented by sustainable construction.
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Sustainable Roofing: How People Fit In

Jim Hoff
May 5, 2015
No Comments
As market demand for sustainable roofing grows, people-related strategies will become increasingly important.
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The Sustainable Roof Cover Board

Jim Hoff
March 30, 2015
No Comments
Next time you bid a flat roof job, make sure your customer understands the many benefits of roof cover boards.
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Measuring the ROEE of Sustainable Roof Insulation

Jim Hoff
March 6, 2015
No Comments
Given today’s low energy prices, it’s become a little more difficult to sell the value of high-R roof insulation based solely on traditional Return on Investment.
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Sustainable Roofing? There's an App for That!

Jim Hoff
February 11, 2015
No Comments
All the calculator apps I’ve talked about continue to be free and easily available via the Internet.
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The Roofing Industry: A Look Back and Predictions for the Future

Jim Hoff
January 8, 2015
No Comments
A look at the past reveals how commercial roofs might change over the years.
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Sustainable Roofing

Are You Ready for the Newest Benefit in Cool Roofing?

Jim Hoff
December 8, 2014
No Comments
Analyzing peak energy costs can create new opportunities involving cool roofs and energy savings.
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Resilient Roofing Takes Center Stage

Jim Hoff
August 5, 2014
No Comments
Reducing risk is a key theme in the “Designing for Disaster” exhibit at the National Building Museum.
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Three Key Questions About Green Roofing

Jim Hoff
May 16, 2014
No Comments
A recent question-and-answer session illuminated the debate about sustainable roofs.
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Learning From Disaster: Devastating Events Play Key Role in Developing Roofing Standards

Jim Hoff
April 7, 2014
No Comments
Devastating fires and severe weather events have played a key role in the development of roofing standards.
Read More
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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