search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
ColumnsSustainable Roofing

Three Key Questions About Green Roofing

By Jim Hoff
May 16, 2014

Recently, I was asked to participate in an online Q&A session about sustainable roofing. The questions I received were outstanding, so I thought every Roofing Contractor reader could benefit from a brief recap of the session, which is available free of charge in the “test drive” section of my course titled “Commercial Roofing Boot Camp.” To view it, just log on after clicking this link: http://bit.ly/roofingtest.

Q. When I talk to building owners and architects who are looking for LEED certification, the only thing they want to know about the roof is whether or not it’s white because white roofs get a LEED credit. Isn’t this a shortsighted way to design and specify a roof?

A. Yes, it is very shortsighted; and I’ll be the first to admit that changing the narrow focus on white roofs supported by the LEED heat island credit is very difficult. Probably the best tool available to improve the discussion about roof surface color is the RoofPoint program developed by the Center for Environmental Innovation in Roofing. RoofPoint recognizes the “greenness” of roofs using 23 different credits, and only one of these credits addresses roof surface color. And even the roof surface color credit in RoofPoint allows the use of darker roofs in the coldest climates and provides for other cool roof alternatives such as ballast. It’s a great program to educate building owners and help demonstrate that you can be a valuable expert on the best in sustainable roofing practice.

Q. How can I go about integrating green into my business?

A. I think it’s important to integrate green into your business in three basic ways. First, focus on one or two sustainable roofing strategies that could provide real value for your customers. As an example, if you re-roof a lot of warehouses, consider integrating daylighting (skylights) into your roofing proposals. There are many excellent design tools available to help you get started, and the payback is fast, especially if you can integrate the skylights into the lighting controls. For businesses with high hot water needs, such as laundries, car washes, etc., rooftop solar thermal can also be a profitable add-on to your next roofing project.

Next, look for ways to get your employees involved. Do you keep track of waste and scrap returned from jobsites, and do you have a plan to recycle or re-use them? Do you know how this year’s carbon footprint from your trucks and equipment compares to previous years, and do you have an incentive program to reduce fuel (carbon) usage? Finally, emphasize that worker safety is just as green as any other green practice. After all, green is fundamentally about people. Consider what you could do to help your community save energy and reduce waste. When you do this, it not only will help reinforce your in-house green programs, but it also will increase your company’s reputation as a sustainably-minded business.

Q. Are you concerned that some new “green” roofing products aren’t yet proven to be durable?

A. Yes, I do have concerns. My own roofing career started during the single-ply revolution of the 1970s and 1980s, and I know from hard experience how difficult it is to integrate new technologies into proven roofing practice. But I also recognize that time doesn’t stand still, and we need to find ways to use new green roofing products without exposing ourselves and our customers to potential risks. Here are three of my green performance tips:

1. Learn as much as you can about vapor retarders and how they need to be installed to actually work. Along with increased interest in cool roofs which tend to accumulate condensation and the use of air barriers to tighten up the building, we unfortunately may see premature roof failures due to long-term moisture damage — unless we work harder to keep the moisture out in the first place.

2. Given the significant increase in code-mandated insulation thicknesses, cover boards are almost mandatory to protect all that expensive R-value from damage. And the same goes for thermal barriers beneath the insulation, which can serve as a very effective platform for installing air barriers and vapor retarders.

 3. With reductions in the VOC content of roof adhesives, cold weather application of fully adhered roofs is very, very tricky. So, invest in insulated “hot boxes” to store adhesives and keep them at a decent temperature on the roof. And make sure your crews are up to date on the latest technical bulletins about cold weather construction from your suppliers. 

Recently, I was asked to participate in an online Q&A session about sustainable roofing. The questions I received were outstanding, so I thought every Roofing Contractor reader could benefit from a brief recap of the session, which is available free of charge in the “test drive” section of my course titled “Commercial Roofing Boot Camp.” To view it, just log on after clicking this link:  http://bit.ly/roofingtest.

 

Q. When I talk to building owners and architects who are looking for LEED certification, the only thing they want to know about the roof is whether or not it’s white because white roofs get a LEED credit. Isn’t this a shortsighted way to design and specify a roof?

A. Yes, it is very shortsighted; and I’ll be the first to admit that changing the narrow focus on white roofs supported by the LEED heat island credit is very difficult. Probably the best tool available to improve the discussion about roof surface color is the RoofPoint program developed by the Center for Environmental Innovation in Roofing. RoofPoint recognizes the “greenness” of roofs using 23 different credits, and only one of these credits addresses roof surface color. And even the roof surface color credit in RoofPoint allows the use of darker roofs in the coldest climates and provides for other cool roof alternatives such as ballast. It’s a great program to educate building owners and help demonstrate that you can be a valuable expert on the best in sustainable roofing practice.

 

Q. How can I go about integrating green into my business?

A. I think it’s important to integrate green into your business in three basic ways. First, focus on one or two sustainable roofing strategies that could provide real value for your customers. As an example, if you re-roof a lot of warehouses, consider integrating daylighting (skylights) into your roofing proposals. There are many excellent design tools available to help you get started, and the payback is fast, especially if you can integrate the skylights into the lighting controls. For businesses with high hot water needs, such as laundries, car washes, etc., rooftop solar thermal can also be a profitable add-on to your next roofing project.

Next, look for ways to get your employees involved. Do you keep track of waste and scrap returned from jobsites, and do you have a plan to recycle or re-use them? Do you know how this year’s carbon footprint from your trucks and equipment compares to previous years, and do you have an incentive program to reduce fuel (carbon) usage? Finally, emphasize that worker safety is just as green as any other green practice. After all, green is fundamentally about people. Consider what you could do to help your community save energy and reduce waste. When you do this, it not only will help reinforce your in-house green programs, but it also will increase your company’s reputation as a sustainably-minded business.

 

Q. Are you concerned that some new “green” roofing products aren’t yet proven to be durable?

A. Yes, I do have concerns. My own roofing career started during the single-ply revolution of the 1970s and 1980s, and I know from hard experience how difficult it is to integrate new technologies into proven roofing practice. But I also recognize that time doesn’t stand still, and we need to find ways to use new green roofing products without exposing ourselves and our customers to potential risks. Here are three of my green performance tips:

1. Learn as much as you can about vapor retarders and how they need to be installed to actually work. Along with increased interest in cool roofs which tend to accumulate condensation and the use of air barriers to tighten up the building, we unfortunately may see premature roof failures due to long-term moisture damage — unless we work harder to keep the moisture out in the first place.

2. Given the significant increase in code-mandated insulation thicknesses, cover boards are almost mandatory to protect all that expensive R-value from damage. And the same goes for thermal barriers beneath the insulation, which can serve as a very effective platform for installing air barriers and vapor retarders.

3. With reductions in the VOC content of roof adhesives, cold weather application of fully adhered roofs is very, very tricky. So, invest in insulated “hot boxes” to store adhesives and keep them at a decent temperature on the roof. And make sure your crews are up to date on the latest technical bulletins about cold weather construction from your suppliers.

KEYWORDS: air barrier CEIR (Center for Environmental Innovation in Roofing) daylighting green building green roofing

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Dr. Jim Hoff serves as Research Director for the Center for

Environmental Innovation in Roofing, Washington, D.C.

(www.roofingcenter.org). You can contact Jim at

jhoff@roofingcenter.org.  

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing Technology
    By: Chris Gray
  • Baker-Roofing-Company-employees-on-flat-roof-examinining-paperwork

    Exclusive: 2025’s Top 100 Roofing Contractors

    Roofing Contractor's 2025 Top 100 list reveals revenue...
    Top 100 Roofing Contractors
    By: Chris Gray
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Steep Slope Roofing
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

TWS Remodeling team

Private Equity Fallout Rocks Roofing; Pros Step In

Malarkey-logo-with-Charles-Collins-headshot

Malarkey Roofing Products Announces New President

roofer-safety-harness-construction.jpg

OSHA's Top 10 Most Cited Violations of 2025

Roofing Contractor Bookstore

Related Articles

  • Learning From Disaster: Devastating Events Play Key Role in Developing Roofing Standards

    See More
  • Your Green Roofing Partner

    See More
  • It's About People, Too!

    See More

Related Products

See More Products
  • green roofs.jpg

    Green Roofs, Facades, and Vegetative Systems 1st Edition

  • urban resilience.jpg

    Green Roof Retrofit: Building Urban Resilience

  • Green Roof Construction and Maintenance

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing