Articles by Jim Hoff

Corporate social responsibility (CSR) is one of the newest concepts to emerge in the field of sustainable business practices.

Changes related to sustainability have been substantial over the past decade. In less than ten years, we’ve witnessed the introduction of many new products and technologies.

I’m pleased to announce that our industry continues to take proactive steps to help roofing professionals promote the energy saving benefits of today’s roofing systems.

After entering 'roof daylighting' in the search engine, I was quickly directed to over a dozen roofing contractors actively promoting daylighting as a valuable service for their customers.

This month’s focus on metal in Roofing Contractor provides a great opportunity to look at the sustainability of one of the oldest roofing systems.

When I first got involved in the roofing industry in the 1980s, one of the most important events for researchers like myself was a series of technical conferences co-sponsored by the National Roofing Contractors Association (NRCA) and the National Institute of Standards and Technology (NIST).

This month's issue of Roofing Contractor shines the spotlight on one of the fastest-growing categories of roofing products: roof underlayments.

Over the past 10 years, I’ve written a lot about the many free mobile apps and calculators available to help roofing contractors sell the benefits of energy-efficient, long-lasting roofs.

For roofing adhesives today, the roofing industry has entered a new season that may or may not relate to the actual seasonal weather conditions we face on the roof.

If your company is submitting dozens of quotes every week, you should consider adding a wide variety of permanent rooftop safety solutions as options to your quote.