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arial view of roof
IRE 2026

Westlake Royal to Debut Products, Clinics at IRE 2026

Manufacturer highlights new colors, systems and training
Roofing Contractor
Roofing Contractor Staff
January 21, 2026
No Comments

Booth demos and clinics showcase innovation across roofing lines.


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image of booth
IRE 2026

Owens Corning Brings ‘More Than Just a Roof’ to Life at IRE 2026

The company showcases how roofing today intersects with design, performance, education, and business growth.
Roofing Contractor
Roofing Contractor Staff
January 21, 2026
No Comments

The company showcases how roofing today intersects with design, performance, education, and business growth.


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GAF team at IRE
IRE 2026

GAF Highlights Resilient, Sustainable Roofing at IRE 2026

Manufacturer showcases residential and commercial innovations designed to drive growth, efficiency, and community resilience.
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
No Comments

GAF showcases residential and commercial roofing innovations at IRE 2026, focusing on resilience, sustainability, efficiency, and tools that help contractors grow their businesses.



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Tracey Donels, Founder, Service First Solutions
IRE 2026 Session Preview

Building Your Roster by Focusing on Repair and Maintenance

Tracey Donels explains how to use your repair and maintenance operations to build a reliable growth machine that drives success.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Tracey Donels is the founder and CEO of Service First Solutions.
Tracey Donels
January 20, 2026
No Comments
Tracey Donels explains how to use your repair and maintenance operations to build a reliable growth machine that drives success.
Read More
logo
IRE 2026

Roofer Performance, Safety Starts Before the First Shingle

See How TRUCE Software Helps Roofing Contractors Protect Crews and Control Risk at the International Roofing Expo
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
No Comments

See how employee-first, connected telematics help roofing operations reduce distracted driving, improve jobsite visibility, and strengthen safety culture.



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ThermaThin overview
IRE 2026

Carlisle Debuts ThermaThin 7 High-Performance Insulation

New R-7-per-inch insulation debuts at IRE, offering contractors material, labor and logistics savings without sacrificing thermal performance.
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
One Comment

Carlisle SynTec Systems is unveiling ThermaThin 7 at the International Roofing Expo, giving contractors a first look at a thinner, higher-performing insulation designed to cut truckloads, speed installation and deliver long-term value for demanding commercial roofing applications.


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Bronco
IRE 2026

Visit the Atlas Ranch at IRE 2026

Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions
Roofing Contractor
Roofing Contractor Staff
January 20, 2026
No Comments

Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions.



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Trent Cotney, Partner, Adams & Reese
IRE 2026 Preview

Navigating Immigration Regulations in Roofing

Practical guidance to protect your roofing business and ensure compliance with federal immigration laws.
Trent Cotney, Attorney at Law
Trent Cotney
January 19, 2026
No Comments
Get equipped with the knowledge and tools needed to confidently navigate I-9 audits and unexpected worksite enforcement.
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Melissa Chapman
IRE 2026 Session Preview

From Crew to Company: How Leadership Development Transforms Roofing Contractors into Scalable Businesses

Many roofing contractors reach a point where their business growth plateaus—not because of a lack of opportunity, but because they’re stuck wearing every hat.
January 19, 2026
One Comment

Many roofing contractors reach a point where their business growth plateaus—not because of a lack of opportunity, but because they’re stuck wearing every hat.


Read More
John DeRosa
IRE 2026 Session Preview

Growing Sales is EASY… If You Focus on the Right Things

A salesperson’s motivation, mindset, and management, all stems from how well your company executes on two key fundamentals.
John DeRosa is a sales performance expert
John DeRosa
January 19, 2026
No Comments

A salesperson’s motivation, mindset, and management, all stems from how well your company executes on two key fundamentals.


Read More
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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