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Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.
Tanja Kern headshot
Tanja Kern
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When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.
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Contractor Profile, Sponsored by QXO

JR & Co.: Moving Up the Ladder

Military veteran Jonathan Schilling’s leadership and drive position JR & Co. as an American success story in the making
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
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Jonathan Schilling couples his big vision with the wisdom earned over a dozen years of leading a successful roofing operation in key Midwest markets.
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Stan Robinson, Pacific West Roofing

Roofing from the Ground Up

WSRCA’s Incoming President Stan Robinson, of Pacific West Roofing
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
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Stan Robinson started a roofing company without a mentor and has driven a model for success for more than four decades in the Pacific Northwest.
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Roofing Contractor magazine's sneak peek of its 2025 Top 100 Contractors in North America.
Sneak Peek

5 (Way Too) Early Facts About the 2025 Top 100 List

From roofing platform expansion to the most represented states, take a look at how this year's list is shaping up.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
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Roofing Contractor magazine’s 2025 Top 100 List reveals early trends, including a strong turnout in Texas, rising revenues, a $1.5 billion top earner, growing PE influence and a 56% majority of residential roofers.



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