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Rafael Riera and Johana Ramos, owners of Level Up Roofing
Latinos in Roofing

From Venezuela to Texas: Level Up Roofing

How Rafael Riera and Johana Ramos built a thriving roofing company after starting from zero in a new country.
Tanja Kern headshot
Tanja Kern
April 8, 2026
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Rafael Riera and Johana Ramos left Venezuela seeking safety and opportunity. With no roofing experience, they launched Level Up Roofing in Texas—now growing fast and preparing for major commercial work in 2026.
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Miguel Medina launched XYZ Roofing & Restorations in 2013 and grown it into a regional force in South Texas.
A Holistic Approach to Roofing

Roofing Profile: XYZ Roofing

Miguel Medina launched XYZ Roofing & Restorations in 2013 and grown it into a regional force in South Texas.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 5, 2026
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Momentum is building for Latino roofing contractors and Miguel Medina has XYZ Roofing on the cusp of its biggest year yet.
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Busy-Beaver-truck
Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.
Tanja Kern headshot
Tanja Kern
January 14, 2026
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When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.
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JR & Co. Staff shot
Contractor Profile, Sponsored by QXO

JR & Co.: Moving Up the Ladder

Military veteran Jonathan Schilling’s leadership and drive position JR & Co. as an American success story in the making
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
November 4, 2025
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Jonathan Schilling couples his big vision with the wisdom earned over a dozen years of leading a successful roofing operation in key Midwest markets.
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Stan Robinson, Pacific West Roofing

Roofing from the Ground Up

WSRCA’s Incoming President Stan Robinson, of Pacific West Roofing
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
September 22, 2025
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Stan Robinson started a roofing company without a mentor and has driven a model for success for more than four decades in the Pacific Northwest.
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Roofing Contractor magazine's sneak peek of its 2025 Top 100 Contractors in North America.
Sneak Peek

5 (Way Too) Early Facts About the 2025 Top 100 List

From roofing platform expansion to the most represented states, take a look at how this year's list is shaping up.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
July 3, 2025
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Roofing Contractor magazine’s 2025 Top 100 List reveals early trends, including a strong turnout in Texas, rising revenues, a $1.5 billion top earner, growing PE influence and a 56% majority of residential roofers.



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