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Home » Topics » Columns

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Seven Offbeat Marketing Ideas

May 31, 2002
One Comment
Defy conventional wisdom and you just might break from the pack.
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Technical Details: Vents - Two Pieces are Better than One

May 31, 2002
No Comments
Although common, installing roofing around vents and tubular penetrations can provide a challenge to the roofing contractor.
Read More

Technical Perspective: Polyvinyl Chloride

Ray Corbin
May 31, 2002
No Comments
PVC’s proven track record of performance for the past 15 years together with an increasing emphasis on energy conservation, make the lighter-colored PVC sheets a natural choice for today’s owners.
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Handing Out Vehicles Without Driving Record Reviews Can Cost You

May 31, 2002
No Comments
“Negligent entrustment” is a legal term that means you trusted someone with something that was dangerous, and you knew or should have known better than to trust that person.
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Editor's Note: Security Concerns

Rick Damato
Rick Damato
May 31, 2002
No Comments
Not so long ago, a firewall was something you had to saw-cut to install the flashing.
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A Taste of the Good Life or a Little Bit of Hell

May 31, 2002
No Comments
Owning a business is never easy. You don’t punch a clock, you don’t work a shift, and you don’t have the luxury of passing the buck to someone else.
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Sales Tips for the Non Salesperson

Monroe Porter
May 1, 2002
No Comments
Think you are misunderstood as a contractor? Well, salespeople are some of the most misunderstood and disliked people on earth.
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How Much Is Your Business Worth?

May 1, 2002
No Comments
The real value of a construction business is its know-how, know-who and reputation.
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Installing T-Joints on Modified Bitumen Roof Systems

May 1, 2002
3 Comments
T-Joints occur on modified bitumen roof systems at the interface of the end laps to the side laps. This is a critical juncture in the roof system.
Read More

Legally Speaking: Litigation or Mold? Which one is growing?

May 1, 2002
No Comments
Mold may not seem to be a problem caused directly by a contractor and this an issue that a contractor would have to address.
Read More
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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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