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All that glitters is not gold and you have to run your business for you and not your competition.

I can remember standing in the office with several of the gentlemen with whom I work on the morning of Sept. 11, 2001. And I made the comment, “This changes everything.”

The Internet has made customer care more important than ever.

In March of 2000 the national Roofing Contractors Association (NRCA) issued Bulletin 2000-3 “Use of Cover Boards Over Polyisocyanurate Insulation.”

There are some roofing details that do not work, have never worked and will never work.

Most business owners have trouble defining what their company does that is indisputably better or different than everyone else. And even if you think you do better work or give better service than your competitors, how do you convince potential customers?

Here are a few old-fashioned solutions that you may wish to consider to defend your position against these negative trends.

If you think change is easy, go home tonight and get in on your significant other’s side of the bed.

It’s when our crews tear off an old roof to find an outbreak of mold that we look around for someone to tell us what to do.

Perhaps in light of recent national and world events, it would be a good time for all of us to re-evaluate our own ethical standards.