Marketing - Articles - Page 21 | Roofing Contractor

Making the Most Out of Mass Media for Your Roofing Business

Your assignment, should you choose to accept it, is to reach out to your local media outlets and find out if they have an interest in knowing more about your business

Rick Damato

November 1, 2019

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No matter what kind of roofing services you offer, if you want to grow or even maintain your roofing business, you must consistently seek out new customers.

What Customers Really Want From Their Roofers

August 28, 2019

Looking at the results from our latest wave of interviews, especially prospects interested in roofing, we found three take-aways that would specifically benefit roofing contractors.

Social Media and Protecting a Roofing Contractor's Brand Through Policy

Stating your company’s position on a social media policy shows employees that the company cares about its online image and aims to set professional standards.

Melissa Miller

August 23, 2019

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Social media has connected the world rapidly and with vastly accessible and affordable means.

OMG Roofing Launches Popular Pick Six Promotion for 2019 NFL Season

Compete for a Top Prize of $3,000

August 16, 2019

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OMG Roofing invites commercial roofing contractors, distributors, roof consultants, specifiers, sales representatives, manufacturers and building owners to compete for $15,000 in prizes during its 2019 "OMG Pick Six" promo.

Icynene-Lapolla Launches Icynene Pinnacle Customer Loyalty Program

August 14, 2019

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Icynene-Lapolla's revised Gold Circle Program, the Icynene Pinnacle Program, provides roofing contractors with benefits, support and discounts, including partner discounts and a referral program.

IKO Releases Dates for Fall 2019 Profit Power Workshops

August 12, 2019

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Workshops covering everything from plugging leaks in business profitability to connecting contractors to third-party vendors for business support will take place in Detroit, Atlanta, Dallas and Baltimore.

Rebranding in Roofing: More than Spin

Rick Damato

July 5, 2019

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Change is always on the menu in business and roofing is no exception.

The Tile Roofing Institute Partners with Function Collaborative

November 11, 2018

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To further service its members with valuable research, resources, and materials, the Tile Roofing Institute (TRI) has announced their partnership with marketing and communications firm Function Collaborative L.L.C.

CMA Plans Webcast, Survey On Construction Lead Service Best Practices

October 2, 2018

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A national webcast and survey regarding construction lead service best practices and effectiveness has been announced by the Construction Marketing Association (CMA).

OMG Roofing Products Relaunches Pick Six Promotion for 2018 NFL Season

Top Winner Gets $3,000

August 16, 2018

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OMG Roofing Products has announced that it will again sponsor the innovative marketing promotion called “OMG Pick Six” tied to the upcoming National Football League season.