In today’s digital world, it's difficult to know what you should and shouldn't post on social media, what information should be on your website, or simply how to make your company stand out among the competition.

Thankfully, organizations like the Public Relations Society of America (PRSA) exist to help companies navigate this ever-changing world. RC Publisher Jill Bloom and Walls & Ceilings Associate Editor Hannah Belloli had the chance to talk with PRSA CEO Linda Thomas Brooks and Chief Communications Officer Karen Mateo about all things public relations (PR).

Thomas Brooks and Mateo share insights, tricks and tidbits into navigating the world of PR. They share resources, how adding a public relations specialist to your team can alter the state of your business, and how the roofing industry can benefit from PR.

View the video above, or download the podcast version from the RC Podcast Show.