As part of our annual pursuit to provide comprehensive coverage of the roofing industry, this year for the first time — RC circulated survey questions geared for homeowners that we think can better equip roofing contractors in any market with tools to excel. Powered by the team at ROOFLE Technologies, this data can help roofers understand the contractor-selection process, the purchasing decision, and how homeowner expectations compare to their own.

Get an exclusive glimpse of the data and insights from the experts about what it all means by attending Roofing Contractor's free webinar “2024 Homeowner Trends Roofing Contractors Need to Know” sponsored by ROOFLE Technologies, at 2 p.m., Thursday, May 23.

Attendees will get a comprehensive overview of the survey and will gain exclusive insights from first-person research on homeowner behaviors, preferences in selecting contractors and much more. 

This comprehensive overview, derived directly from homeowner surveys, will cover key aspects of contractor success including: maximizing the most effective advertising channels; capturing the impact of online reviews; and understanding preferences on quotes, response times and transparent pricing. Attendees will also learn about homeowner expectations from initial contact to project completion, preferred payment methods, and factors influencing their choice of contractors, providing them with a deep understanding of market trends to better align their services with homeowner needs.

For example, the data collected from neighborhoods across the country shows roofers are doing well on response times and are beginning to pay attention to the importance of online reviews. Yet, they might be surprised by just how much weight those carry with homeowners. A whopping 95% of those surveyed said online reviews were important, very important or extremely important to their purchasing decision, with ‘very’ leading the way (34%).

Other data outlines homeowner expectations when it comes to response times, communication methods and pricing -- and they’re not always aligned.

“It was surprising to see the vast difference in what homeowners are looking for and what contractor have not been offering!” said RC Group Publisher Jill Bloom. “We are thrilled to connect contractors with ROOFLE and stand way above the rest.”

Register now for free here.

Homeowner Trends Roofers Need To Know

What: This free webinar is a must-attend for all roofing contractors who are looking to get:

  • A better understanding of homeowner expectations for residential roofing contractors when it comes to the overall experience of purchasing a roof.
  • Data-driven insight into where those expectations align with roofing contractors – and where they don’t.
  • Market insight related to current and future trends in residential roofing
  • Exclusive viewpoints into current and future growth opportunities for contractors. 
  • Understanding what factors influence the contractor-selection process.
  • Ideas to improve customer communication and operational efficiency that grow profits.

When: 2 p.m., Thursday, May 23


  • Mitch Henderson, Co-CEO, BNP Media, Clear Seas Research
  • Travis Harvego – CEO, ROOFLE Technologies. With more than 10 years of hands-on field experience that includes customer relationship management, sales management, project management and labor relations, he deeply understands what contractors need.
  • Mike Goldenstein – Chief Revenue Officer, ROOFLE Technologies. Over 30 years in the roofing industry and he continues advocating for industry success and advancement by focusing on the customer experience.
  • Chris Morris -- Vice President of Partnerships, ROOFLE Technologies. Has extensive expertise in roofing, digital marketing, and AI-driven sales automation.

Register for free here