Safety Month
WernerCo Kicks Off Annual 'Ladder Safety Month'
Brand used leap year as a ‘day-early’ opportunity to kick off March's ‘Ladder Safety Month’ campaign
March is National Ladder Safety Month, which is celebrated by the American Ladder Institute and promoted by companies like Werner. The aim is to promote safe ladder use at home and in the workplace.
— Image courtesy of ALI
Werner, the venerable brand in ladders and the official ladder of NCAA ‘March Madness,’ kicks off Safety Month — in March — with ladder safety training events across the country. The news release was issued on Feb. 29, or as Werner dubbed it, March “0.”
“Our jobsite safety teams are doing onsite safety training all across the country almost every day,” said Chad Lingerfelt, director of Safety Training at WernerCo. “And even when we’re not onsite we’re still thinking safety 365 days a year; every four years we have a chance to call it 366.”
In addition to that one-day training blitz last Thursday, Werner is supporting American Ladder Institute’s Ladder Safety Month initiative for the 8th straight year. Onsite trainings will take place throughout March and Ladder Safety Webinars will be available through ALI registration and replay at wernerco.com/safety.
Werner Webinars include “Training and Awareness,” at 1 p.m. (EST)/Noon (CST) on Tues., March 5 and “Stabilization, Setup and Accessories,” at 1 p.m. (EST)/Noon (CST) Tues., March 19; both webinars will be presented by Eric Blankinship, Werner senior product manager.
Werner said it will post compelling content across its social channels and website throughout March to promote awareness; the brand is also leveraging its role as “The Official Ladder of NCAA March Madness” to spread the word.
The company said all efforts are purpose-driven to bring more attention to safe ladder practices and ultimately reduce ladder incidents in 2024.
For more information, visit wernerco.com.
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