ICP Group announced yesterday it had named Jason Fretz, a building and construction industry sales leader with more than 20 years of experience, as its new Vice President of Sales for Roofing and Waterproofing Retail and Distribution. 

In a Nov. 14 news release, ICP said that, in his role, Fretz will lead sales strategy for the portfolio of APOC, Pli-Dek and exclusive brands in roofing and waterproofing solutions, focusing on “…growing sales and expanding the business’s reach to roofing professionals” throughout North America.  

“We’re excited to add Jason, whose established sales excellence and strategic approach make him an optimal leader for roofing and waterproofing sales, to the team as we continue to grow the business,” said Jay Doubman, president and CEO of ICP Group. 

“His experience in the building products space will enable him to elevate our high-performance roofing and waterproofing solution in the marketplace, further establishing APOC and Pli-Dek as the premier roofing and waterproofing brands for professionals everywhere,” Doubman added.

 ICP also made note that APOC recently launched its new Contractor Pro Program, which allows purchasers of APOC roofing solutions to unlock exclusive perks, tools and resources. 

“We are continuously looking for ways to help our contractor customers grow their business,” Doubman said. “We’re doing it by appointing people like Jason, with our supplemental support like the Contractor Pro Program, and of course, with high-quality APOC professional solutions.” 

For more information, visit icpgroup.com.