TOP REP kicked off its string of in-person high-performance sales training for roofers earlier this month in Atlanta by drawing a record crowd, organizers said.

Hosted by roofing industry veterans and sales trainers Chuck Thokey and Jim Johnson, the intensive, two-day experience covered what any professional in roofing sales needs to be successful March 7-8 at the Cobb Galleria Centre in Atlanta. That includes understanding the proper mindset, sales process, objection handling, presentation skills, product demos, and so much more.

“Attendees of the Atlanta event are already sending in success stories because of the mastery and role play we insist on before everyone leaves,” said Thokey, TOP REP co-founder. “New sales technology is being released this year that will enable companies to compare every appointment they run to top reps in the industry.”

Technology will be part of the learning process at future TOP REP events planned for March 28-29 in Dallas, and April 11-12 in Denver. Registration is open now at

“We’re expecting our biggest attendance yet in Denver with the support of Westlake Royal Building Products,” Thokey added. “Jim Johnson and I are looking forward to seeing everyone.”

The goal is to train more than 700 sales professionals throughout the spring and help increase their effectiveness during roofing’s peak season, whether they’re a beginner or have advanced knowledge of roof systems and materials.

“We’ve been to many sales training events over the years with average results. With TOP REP’s detailed instruction and sales breakouts, it’s easy to master the system before you leave the event,” says Brett Wagner, owner at Wagner Roofing & Construction Solutions. “Total Game Changer.”

Topics covered include:

  • Forecasting monthly sales goals and breaking personal records
  • Designing an engaging presentation
  • Performing a masterful inspection
  • Understanding the customer’s perception
  • Closing Roadmap – Easily handle any objection.

Roofing business owners and managers can also benefit from specialized training in:

  • Recruiting and onboarding the right sales team
  • Managing a successful sales team
  • Understanding your marketing strategy and how to optimize results
  • Building a “phone room”
  • Managing lead aggregators.

TOP REP is a brand under the umbrella of Contractor Coach PRO, a full-service business coaching company located in New Braunfels, Texas. Contractor Coach PRO began coaching contractors in 2013, and launched other brands like Contractor Radio and the Contractor Training Room online learning platform.