search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Metal RoofingEvent NewsIRE Educational Sessions

IRE 2021 Session Preview: Understanding Metal Roofing Part I and II

rob-haddock-s-5

Rob Haddock

August 9, 2021

S-5! Founder and CEO Rob Haddock will present the fundamentals of Understanding Metal Roofing: Part I and II at the International Roofing Expo, providing the opportunity for attendees to earn continuing education credits.

On Wednesday, Aug. 11, beginning at 7.45 a.m., Haddock will present "Understanding Metal Roofing: Part I." Often billed as "Metal Roofing 101," the course includes technical information presented in a common-sense fashion that makes the art and science of metal roofing clear, concise and understandable. Topics include the history of metal roofing, metals and metallic coatings, metallurgy, galvanic weathering and material selection criteria. Also covered: fabrication and manufacturing techniques, various seam types and panel profiles in addition to underlayments, the use and misuse of sealants, seam technologies and the principles of thermal cycling and panel anchorage.

IRE Session Technical Track

Title: Understanding Metal: Part I and Part II
Speaker: Rob Haddock, founder and CEO, S-5!
Date: Wednesday, Aug. 11. Part I: 7:45 a.m. - 9:15 a.m.; Part II: 9:30 a.m. - 11 a.m.
Location: Islander DE

Then, later on Wednesday morning beginning at 9.30 a.m., Haddock will present a course building on the metal roofing essentials covered in the overview earlier that day. This extended course, "Understanding Metal Roofing: Part II" will cover the coil coating process, common and popular critical details of steep slope and low slope construction, in addition to curved applications and wind issues. Finally, the program delves into system design, drainage principles and system selection criteria, including the principles of water-shedding and hydrostatic designs.

Contractors, architects, specifiers, roof consultants, engineers, building owners and maintenance staff will benefit from these sessions. It's been called the best “crash course” available for sales personnel in-industry.

Haddock is a well-known expert in the field and has worked in various aspects of metal roofing for nearly five decades ― beginning as a laborer, then contractor, forensic consultant, technical author, educator, innovator, CEO and founder of S-5!, the leading authority on metal roof attachment solutions.

His innovations have resulted in nearly 60 patents, and his hundreds of writings and lectures have been translated into at least 10 languages. He has won numerous industry awards from MCA, CSI, ASTM and MBMA. For 35-plus years, Haddock has been a featured speaker at industry tradeshows, METALCON and IRE. His practical experience, colorful background and world travel add flavor to his technical expertise resulting in a “must-attend” course that is as poignant as it is entertaining for every educational or experience level in metal roofing trades and practices.

KEYWORDS: IRE (International Roofing Expo) S-5! Solutions

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Columns
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing News
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

Popular Stories

A home with a roof

2026 State of the Roofing Industry Report

U.S. Map

The Top 100 Roofing Contractors by Region

QXO logo overlayed on photo of a residential construction site

QXO in Advanced Acquisition Talks After Apollo’s $1.2B Investment

2026 State of the Roofing Industry Report

Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
View All Submit An Event

Related Articles

  • rob-haddock-s-5

    IRE 2022 Session Preview: Understanding Metal Roofing Parts I and II

    See More
  • Philip Siegel

    IRE 2021 Session Preview: Understanding OSHA's Multi-Employer Worksite Doctrine

    See More
  • MRA Best Residential Q3 2024.jpg

    Understanding Metal Roofing Parts I and II

    See More
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing