search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Event NewsRoofing TechnologyIRE Educational SessionsIRE Show Daily

IRE 2021 Session Preview: Roadmap to Make Your Business Fully Digital

By Art Aisner
roofing RT3
RT3 members recently visited the headquarters of Microsoft in Washington State. Photos courtesy of David Huval of RoofConnect.
August 10, 2021

The Roofing Technology Think Tank (RT3) formed in 2017 as a group of progressive roofing professionals focused on exploring and implementing technology solutions for the roofing industry. The members strive to find innovative technology solutions to be used within the roofing industry, and provide insights from within and outside the industry to discuss practical applications. 

Spearheaded by an executive board of strong leaders with vision from all facets of the industry, the group has evolved into a driving force of technology-related change at a time when roofing contractors need it most.

Prior to the COVID-19 pandemic, the group met regularly and organized site visits around the country to spots where technological innovations that could impact the industry are taking hold. While those efforts went virtual, organizers are looking forward to again meeting in person, and sharing what they’re learning during the IRE 2021.

Prior to the show, RT3 members will tour Boxabl, a Las Vegas-based housing technology startup with a new, state-of-the-art manufacturing facility. Company executives will share their vision behind their Boxabl Casita, a 375-square-foot Accessory Dwelling Unit that is delivered with a full-size bathroom, kitchen, appliances and tall ceilings with big windows for under $50,000.

IRE 2021 General Business Track

Title: End the Paper Trail: Roadmap to Make Your Business Fully Digital
Speakers: Ken Kelly, President, Kelly Roofing; Steve Little, President, KPost Roofing & Waterproofing; Wendy Marvin, CEO at Matrix Roofing & Home Solutions; and Curtis Sutton, President & CEO, Rackley Roofing Co.
Date: Wednesday, Aug. 11, 7:45 a.m. - 9:15 a.m.
Location: Islander C

IRE attendees can hear from RT3 roofing contractor members directly about starting a digital transition within their own companies. Contractors can expect to hear an open, honest discussion on the time, costs, pitfalls and ultimate successful improvements brought by making the move to ditch paper. The panel includes RT3 contractor members Steve Little, president of KPOST Roofing and Waterproofing; Ken Kelly, president of Kelly Roofing; Curtis Sutton, CEO of Rackley Roofing; and Wendy Marvin, owner of Matrix Roofing.

They will cover the entire journey; from how to get started, cost expectations, time investment, pitfalls, challenges, and timelines for a successful process.

“The contractors on the panel are committed to helping their peers find success taking their businesses to an all-digital operation,” stated Karen Edwards, RT3 director. “They share how they got started, pitfalls to watch out for, budget and tips for team success.”

Roofing contractors can walk away with a better feel for:

  • Understanding the first steps to taking a business digital
  • The mistakes made by others to ensure a smoother process
  • Tips on how to get the rest of the team on board
  • Seeing what different solutions work for residential and commercial companies.

“We have each other to lean on and to help us navigate these uncharted waters,” Little told RC in a recent interview while discussing the state of roofing industry. “You have to get creative, and the learning never stops.”

KEYWORDS: IRE (International Roofing Expo) RT3 (Roofing Technology Think Tank)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Artaisner

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • A discussion panel of roofing contractors

    5 Growth Strategies for Roofing Contractors in 2026

    Three high-performing Owens Corning Roofing Platinum...
    Guest Column
  • A home with a roof

    2026 State of the Roofing Industry Report

    Despite economic turbulence, shifting regulations,...
    State of the Industry
    By: Art Aisner and Chris Gray
  • two-roofers-in-harnesses-on-tile-roof

    How AI Is (and Isn’t) Impacting Roofing Jobs

    A new study from Microsoft shows artificial intelligence...
    Roofing News
    By: Chris Gray
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

  • Cover-Board-Spray Application
    Sponsored byH.B. Fuller

    Unlock the Power of Spray-Applied Canister Adhesives: Proven Tips for Safer, Faster, Smarter Application

Popular Stories

Police Line

Roofer Killed in Rooftop Fall in Mobile, Alabama

QXO logo and New York Stock Exchange

QXO to Acquire Kodiak for $2.25 Billion

AI handshake

Making Moves: How Mega Mergers are Redefining Roofing Distribution

Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

View All Submit An Event

Related Articles

  • Tech wunderkind Josey Parks shares how AI can help turbocharge your business.

    IRE Session Preview: Optimize Your Roofing Business with AI

    See More
  • McKinnis Roofing and Sheet Metal, LLC - web.jpg

    IRE 2024 Session Preview: The State of the Roofing Industry 2024

    See More
  • pexels-pixabay-40185.jpg

    IRE Session Preview: How Google's Local Services Ads Could Boost Your Roofing Business

    See More

Related Products

See More Products
  • business.png

    How to Succeed With Your Own Construction Business

  • roofingpic.jpg

    Managing the Profitable Construction Business: The Contractor's Guide to Success and Survival Strategies

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing