TORONTO — IKO has announced the release of an updated and upgraded version of its ROOFViewer tool. ROOFViewer is an intuitive software that utilizes artificial intelligence technology to show users a vividly realistic rendering of how any given house would look complemented with the IKO roof of their choice.
The robust software enables users to upload an image of their home or to choose from over three-dozen stock house photos available on the ROOFViewer site. ROOFViewer includes 18 color options throughout seven different IKO shingle styles. The featured shingle styles include Dynasty and Nordic from the popular Performance line, and the suite of IKO Designer shingles, which mimic the look of natural slate tiles or cedar shakes.
ROOFViewer, which first launched in 2003, has earned its reputation as a vital tool for both homeowners and roofing contractors during the shingle style-and-color decision-making process. The ROOFViewer user experience has been redesigned for homebuyers in the 2020s.
“The new ROOFViewer proudly boasts several innovative personalization features,” said Jeff Williams, brand director at IKO. “One of those highlights is the comparison tool, which utilizes a split screen to show varying colors and/or styles side by side on one roof.”
ROOFViewer can be found on IKO’s North American residential website and is easily accessible via a standard web browser on a desktop computer or smartphone. The featured homes offer a wide variety of styles that include colonial, ranch, Victorian and more. Once a house is selected, home-exterior details, such as colors for window and door trim, can be selected to reflect the user’s home or personal preference.
“This software is designed to provide both homeowners and contractors with a seamless and enjoyable experience that helps ease, what is for some, a difficult decision,” Williams said. “We celebrate this milestone along with all of the people who will be utilizing ROOFViewer on their purchase journey, which will result in a beautiful new IKO roof.”