SARASOTA, Fla.— Florida-based Crown Roofing announced that Kelly Wade has been named CEO of its suite of companies and consultant to Crown Capital Management, effective Nov. 23, 2020. Wade was brought on to achieve growth for Crown Roofing and Waterproofing and Crown Residential Services by leveraging her sales, marketing and strategic development background and executive management pedigree.

“We are excited to bring Kelly’s experience and style to Crown,” said Guil Geneau, co-founder and former president of Crown Roofing. "She has created structured, sound organizations that have proven to be highly successful at growth. I’m personally proud of what we’ve created at Crown, but I recognize the need for an effective leader to take us to the next level.”

Wade’s career spans 27 years, leading people, developing unique cultures and growing a diverse set of companies. Before joining Crown Roofing, Wade served as CEO of North American Roofing Inc., one of the largest national commercial roofing companies, based in Asheville, N.C. and subsequently in Tampa. Prior to that, Wade was the managing director of The Goss Agency, an esteemed advertising agency based in Asheville. She also held the role as marketing and business development manager at Mannington Mills in Salem, N.J., the second-largest flooring manufacturer in the country.

“We looked long and hard to find the right person to lead the company. We wanted the industry experience, but more importantly we wanted the right fit,” said Chris Copeland, co-founder, consultant and former CEO of Crown Roofing. “Kelly brings an unbelievable personality and confidence. And her reputation in the industry for being the first female CEO of a national company and leading the sale of that company is impressive.”

Philanthropy is an important part of Wade’s life, and she plans to fold that into the company’s ethos. Wade currently serves on the executive board of the Boys and Girls Club of America and volunteers her time serving a myriad of organizations, including All Faiths Food Bank and the Salvation Army.  

Born and raised in Ohio, Wade is the mom of a 20-year old son and a 17-year old high school senior son. She loves sports, is an avid hiker and traveler, runs daily, does regular yoga, and enjoys reading and podcasting. Wade earned her bachelor’s degree in English and journalism from Miami University and Six Sigma certification from Villanova University. She is also an MBA candidate at Ashland University.

“I am thrilled to be joining the team at Crown. What Guil and Chris and the employees have done in a short number of years is impressive,” said Wade. “I plan to work with the team to build upon that foundation to grow the business substantially over the coming years. I’m grateful for the opportunity and ready to go.”