AGAWAM, Mass. — OMG Roofing Products has hired Mara Chapin as digital marketing specialist.

In her new role, Chapin is responsible for all digital marketing activities for OMG Roofing Products, including managing the company websites, social media and mobile marketing activities. She is based in Agawam and reports to Sam Everett, director of marketing communications.

Chapin joins OMG Roofing from Market Mentors, a local marketing agency where she managed digital marketing and social media activities. Previously, she had been involved in social media and marketing at Smith & Wesson and Troy Industries.

Chapin holds a bachelor’s degree in business administration from Bryant University in Smithfield, R.I.