PORTLAND, Ore. — The Metal Roofing Alliance (MRA), a leading nonprofit organization supporting the residential metal roofing industry in the U.S. and Canada, announced updates and changes to its contractor membership program, giving contractors more benefits and ways to build and promote their business than ever before.
“The U.S. and Canadian residential metal roofing business is growing, and our goal is to help members maximize the opportunity while showcasing the outstanding work being done in the industry to help drive that demand,” said Renee Ramey, MRA executive director. “MRA stands for quality metal roofing, and that is well represented by our members’ participation and commitment.”
With Gold, Silver and Bronze level memberships available, MRA’s contractor member benefits now include:
Greater Digital Exposure
With thousands of visitors to its site every year, the MRA website (www.metalroofing.com) is a leading source for homeowners to learn, compare and search for metal roofing. Gold and Silver MRA contractor members can now feature their own personalized homeowner testimonials, including images, and upload an unlimited number of residential project images to their company profile on MRA’s member pages (Bronze members may upload a limit of five images). Gold level members also can now feature honors, achievements and awards received.
Stronger Lead and Prospect Support
MRA Gold and Silver level members will receive qualified consumer leads and additional detailed information about homeowners searching for metal roofing contractors in their area. Gold members will receive leads real-time, as soon as they are submitted via the MRA website, while Silver level members will be emailed leads within the hour. For future sales opportunities from consumers who indicate they are interested in learning more, but are not yet ready to be contacted for a project quote, Gold members also will be sent a monthly “MRA prospects” list to use for educational outreach and as a potential future sales opportunity.
Expanded Promotional Support
Gold members may request customized marketing support of MRA-produced literature and promotional materials, updated with their own company logos and contact information. Silver members can request customizable templates. Gold level members also can promote news and information via MRA’s newsletters and social media posts, and on MRA’s Member News page. Silver members can take advantage of newsletter and Member News page support. Gold members also now have access to regional advertising support through the MRA and both Gold and Silver members can utilize MRA-produced promotional materials, including literature and signage, to support their local home shows.
MRA Gold level contract members also can participate on the MRA Contractor Advisory Board, which helps review and guide the organization’s contractor membership program to support the continued growth of members. All MRA contractor members require nomination by an MRA manufacture member and approval by the MRA board of directors.
For more information about MRA membership opportunities, visit www.metalroofing.com/professionals.