ATLANTA — In honor of breast cancer awareness, Atlas Roofing’s lightweight synthetic roofing underlayment, Summit® 60, is going pink, with a portion of the sales proceeds supporting the Susan G. Komen breast cancer foundation.
For every roll of Summit 60 sold — including traditional and limited-edition pink ribbon rolls — from Aug. 15 to Oct. 15, 2019, Atlas Roofing will donate $2 to the foundation. The Summit 60 Pink special-edition rolls will be embellished with pink branding and pink ribbons, the international symbol for breast cancer awareness.
The special-edition Summit 60 will be available to contractors exclusively through Atlas Roofing distributors.
Tracy Cook, director of marketing for Atlas, said the special-edition rolls aim to bring more attention to breast cancer, including early detection and research for a cure. For Cook, the cause is close to her heart — her mother had breast cancer in the early 1990s.
“Treatment has come a long way since 1991, but it has a long way to go. Indeed, early detection is key,” Cook said. “Many of my family members have had cancer — breast, lung, oral and prostate. In every case, it’s about early detection.”
Designed to Protect
Summit 60 is designed to optimize the life of a roof system through superior water resistance and UV protection, protecting against water intrusion and mold growth.
Made from a woven polymeric scrim, Summit 60 is designed for increased strength, reduced slippage between the underlayment and the roof sheathing and improved walkability during installation. The materials will not warp, buckle or crack over time like other organic felt brands. The UV coating provides 60-day protection from the sun while the roof is being installed.
Supporting Cancer Research and Early Detection
The Susan G. Komen foundation launched in 1982 and has since funded more than $988 million in research and more than $2.2 billion in education, screenings and treatment programs. Due to the worldwide efforts by the foundation and others, breast cancer mortality has declined 40 percent from 1989 to 2016.
Today, about 12 percent of women (or one in eight) will develop invasive breast cancer. In 2019 alone, an estimated 268,600 women and 2,670 men will be diagnosed with invasive breast cancer. An estimated 41,760 women and 500 men will die from breast cancer in 2019.
“Cancer of all types has touched everyone in the United States in one way or another,” said Tiara Searcy, content and digital marketing manager for Atlas Roofing. “Since breast cancer is one of the most commonly diagnosed cancers among American women, it has impacted so many of us. We hope our efforts with Summit 60 will help make for a healthier future.”
Partners in Pink
Atlas Roofing is proud to help in the fight against breast cancer and supports the outstanding work of the Susan G. Komen foundation.
“The goal of our pink campaign is to provide much-needed funding for critical research and public education,” explained Kirk Villar, vice president of sales and marketing for Atlas. “We are honored to join forces with the community to take a stand against breast cancer.”
Summit 60 Pink will be available across the country. For more information, contractors should contact their Atlas Roofing representative.