SPARKS, Md. — Tradesmen who use a tape measure thousands of times a year know what makes one stand out from the rest. It’s with their input that Apex Tool Group — a premier tool manufacturer — developed its new Crescent Lufkin Shockforce and Shockforce Nite Eye tape measures with patent-pending two-sided blade design and an industry-leading 14 feet of standout.

“Our extensive research determined what users were really looking for in a tape,” said Kevin Fitzpatrick, product manager. “Saving time was critical, so when measuring on a jobsite one person can now do a two-person measuring job using this tape. And, since a tape measure is one of the most used tools on a job site, we also focused on durability to create a product that withstands drops and lasts longer.”