DEWALT has introduced a new family of Premium Tapes, Guaranteed Tough™ and built to take a beating on harsh jobsite conditions. The new 16-, 25- and 35-feet tapes are ideal for heavy-duty framing and other construction measuring tasks. They have been put to the test and feature a reinforced housing and cast metal impact plate to absorb shocks when dropped to protect internal components and the end hook. Extensive rubber over-molding covers all contact points for improved grip. A 13-feet blade standout allows unaided measuring from a distance or overhead without the tapes bending or collapsing while extending. For more information, visit www.dewalt.com.