CANTON, Mass. — Sika Sarnafil is launching its social media campaign through the Sika Sarnafil Virtual Scavenger Hunt. In addition to accessing up-to-date content (e.g., maintenance tips, how-to advice, sustainability information and other educational insights), U.S. contractors, architects, engineers, and other commercial roofing industry professionals can enter the Sika Sarnafil Virtual Scavenger Hunt contest on Facebook for a chance to win dozens of prizes including 12 Amazon Kindles.

Sika Sarnafil’s Virtual Scavenger Hunt will be held over four weeks with four scavenger hunts, each open for one week from Tuesday, 1:00 p.m. ET to Sunday at 11:59 p.m. ET. It is intended to test a player’s roofing IQ while providing valuable roofing information and tools. Playing is simple. Each player will receive a roofing clue leading to the “treasure”. Players find the “treasure” as fast as they can to win. In each hunt, the first three eligible players to submit their “treasure” successfully will be awarded an Amazon Kindle. The next twelve players each week to submit their “treasure” successfully will receive a $15.00 Amazon gift card. To sign up, please visit here. The first scavenger hunt will begin on Tuesday, Oct. 30th. 

There is no purchase necessary to play or to win. Winners of each hunt will be notified by e-mail and announced on the Sika Sarnafil Facebook page every Monday.

“Our Sika Sarnafil Virtual Scavenger Hunt is intended to be fun and educational,” said Jay Thomas, director of Marketing, Sika Sarnafil. “We developed the game to help introduce our valued customers and prospects to our various social media channels while also testing their roofing knowledge,” said Thomas. “We want to give industry professionals more opportunities to discuss commercial roofing topics – with us and each other – and to provide feedback and suggestions about our company and products.”

Participants can “like” and/or “follow” Sika Sarnafil on Facebook, Twitter, LinkedIn, Google+, and YouTube to receive clues first-hand.

To enhance its social media properties, Sika Sarnafil welcomes the following content from industry professional:

• Customer testimonials and third-party endorsements from anyone who values quality roofing

• Interesting photographs of educational value (e.g., a challenging roofing problem that needs to be solved or an interesting PVC/sustainable roofing project that followers are involved with)

• Discussions about sustainability, PVC roofs and Sika Sarnafil products

• Questions from industry professionals

For more information, visit http://usa.sarnafil.sika.com.