search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
      • Enter Roofing Contractor of the Year
    • Top 100
      • Enter the Top 100
    • Young Guns
    • State of the Industry
    • Century Club
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Legally Speaking
    • Safety Advice
    • Technical Details
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor eNews
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

International Roof Coatings Conference Announces Keynote Speakers

June 7, 2012

WASHINGTON, D.C. — Marc LaFrance, technology development manager at the U.S. Department of Energy, and Dr. Art Rosenfeld, distinguished scientist emeritus at Lawrence Berkeley National Laboratory, will address attendees as keynote speakers at the International Roof Coatings Conference hosted by the Roof Coatings Manufacturers Association (RCMA) and Oak Ridge National Laboratory (ORNL). Both speakers will address topics on cool roofs and research that are of interest to the industry during the four-day conference which takes place July 16-19, 2012 in Baltimore, Md. at the Royal Sonesta Harbor Court Baltimore Hotel (formerly the InterContinental Harbor Court Hotel).

Art Rosenfeld will deliver a speech on Tuesday, July 17th entitled “White Roofs, Cool Buildings, Cities, and Delaying Global Warming.” Dr. Rosenfeld has received much recognition for his work over the years. He served as Sr. Advisor for Energy Efficiency in the U.S. Department of Energy during the Clinton Administration and subsequently served ten years as a Commissioner at the California Energy Commission. During his term at the California Energy Commission, Rosenfeld conceived of and led the 2005 California Title 24 Building Energy Efficiency Standard that low slope roofs be white. In 2006 he received the Enrico Fermi Award from President G.W. Bush and Secretary of Energy Steven Chu for his contributions to energy efficiency. He was elected to the U.S. National Academy of Engineering in 2010 and in June of 2011 Russian President Medvedev presented Rosenfeld the prestigious Global Energy Prize in St. Petersburg.

Marc LaFrance will deliver the keynote on Wednesday morning, “U.S. DOE Building Envelope and Roof Research for Today and Tomorrow.” In his speech, he will touch on current roof research that DOE is undertaking. LaFrance began his career with the Department of Energy in 1993 where he worked on the Codes and Standards program and the ENERGY STAR program. In his current position within DOE’s Office of Building Technology, he oversees the development of the next generation of technologies for use in low-energy buildings. Prior to his current assignment, he worked from 2000 through July 2002 at the Asia Pacific Energy Research Centre in Tokyo working on macro energy and economic analyses for the APEC region. Key activities included the formulation of alternative scenarios for electricity development, rural electrification with renewable energy systems, cataloging of Energy Efficiency Policies for APEC economies, and an APEC Workshop for the security of crude oil transport to Northeastern Asia from the Middle East.

The International Roof Coatings Conference’s impressive lineup of speakers from leading and influential organizations will include timely presentations on such diverse topics as:

• Accelerated Aging of Roofing Materials: How to Mimic the Changes in Solar Reflectance
Mohamad Sleiman, Lawrence Berkeley National Laboratory

• An Outcome-Based, Multivariate Approach to Roof Surface Thermal Contribution
James Hoff, Center for Environmental Innovation in Roofing

• Analysis of TPO Roofing Membrane and Methods to Improve Adhesion of Waterborne Elastomeric Roof Coatings
Joe Rokowski, Dow Construction Chemicals

• Coatings Forensics
Steven Heinje, Quest Construction Products

• Cool Roofs Cause Condensation – Fact or Fiction
Philip Dregger, Technical Roof Services, Inc.

• Elastomeric Roof Coatings Performance, Durability and Life Cycle of Post Applied Coatings as Compared to Inline Coated Manufactured Membranes
Amir Khan, Gardner-Gibson

• FEVE Fluoropolymer Resins for Long-Life Coatings on Roof Surfaces
Robert Parker, AGC Chemicals Americas

• Reduction of Surface Reflectance through Controlled Particulate-Microbial Contamination
Andre Desjarlais, Oak Ridge National Laboratory

• Test Method Changes Impact on Roofing Solar Reflectance and Thermal Emittance
Jeffrey Steuben, Cool Roof Rating Council

• Water-based PVDF Coatings for Cool White Roof Applications
Sean Arsenault, Arkema

For more information, visit www.roofcoatings.org.

KEYWORDS: RCMA (Roof Coatings Manufacturers Association)

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor Group Publisher Jill Bloom

    Physics, the Power of Authenticity and You

    In February's Publisher's Note, Jill Bloom describes a...
    Editor's Note
    By: Jill Bloom
  • The Family Food Fare supermarket in Midland, Mich.

    ‘Rooftop Ninja’ Discovered Living on Roof, Inside Grocery Sign

    A bizarre tale out of Midland, Mich.: a woman dubbed the...
    Roofing News
    By: Bryan Gottlieb
  • A before and after heat measurement comparison

    How Hot is Too Hot in the Attic?

    If the ventilation is working, how hot should the attic...
    Columns
    By: Paul Scelsi
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine Subscription
  • Sign Up for the eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • An overhead view of a residential block
    Sponsored byCBIZ CompuData

    From Spreadsheets to Strategy: How Roofing Companies Can Transform Financial Operations

  • Snow Guard Solutions for Metal Roofs by S-5!
    Sponsored byS-5!

    Safeguard Your Building: How Snow Guards Prevent Costly Roof & Property Damage

  • A hand holding a wooden block that reads 'EVOLVE'
    Sponsored byWatercress Financial

    Embracing Change: A New Era for the Roofing Industry

Popular Stories

QXO closed its acquisition of Beacon Building Supply on April 29, 2025.

QXO Closes Beacon Acquisition, Rebrands Immediately; Jacobs to Ring NYSE Bell

New executive orders signed by President Trump will likely further constrict an already tight labor market for the construction industry.

New Executive Orders Will Further Squeeze Labor Force

QXO CEO Brad Jacobs will share the company’s strategic vision today at the Wolfe Research Global Transportation & Industrials Conference in New York following its acquisition of Beacon Roofing Supply..

QXO’s Brad Jacobs Charts Growth at Wolfe Research Conference

Roofing Contractor Webinar

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing