search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts TikTok Spotify Podcasts Apple Podcasts TikTok
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Infographics
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Roofing News

LiveRoof Adds Architectural Specialist to Support Sales of Hybrid Green Roof System

June 23, 2011
LiveRoof, LLC, a horticultural science company, announced the appointment of Michael R. Selleck as architectural specialist to provide sales support in the Chicago area. Selleck is responsible for providing technical and consultative support to architects, developers and building owners who are planning green roof projects.



SPRING LAKE, Mich. - LiveRoof, LLC, a horticultural science company, announced the appointment of Michael R. Selleck as architectural specialist to provide sales support in the Chicago area. Selleck is responsible for providing technical and consultative support to architects, developers and building owners who are planning green roof projects.

“Mike Selleck comes to us with proven abilities in customer-focused sales and service, an education in urban planning, and a mission-driven approach to environmental design,” said Dave MacKenzie, horticulturalist and president, LiveRoof, LLC. “Well-versed in many architectural design methodologies and tools, he serves as a resource in the process of planning, designing and specifying green roof projects.”

“With its unsurpassed horticultural expertise, LiveRoof offers the most advanced and horticulturally refined green roof solution. The LiveRoof Hybrid Green Roof System is the only green roof installed with full-grown, mature plants thriving in a sustainable ecosystem,” said Selleck. “That’s proven in more than 50 flourishing LiveRoof installations across Chicagoland on commercial and office buildings, retail outlets, colleges and schools, private residences, and at Midway Airport.”

Selleck has a background in sales, account management, and project management. He has experience in urban planning and community development with the Urban Farming Planning Initiative in Detroit, Mich. and the Make It Right Foundation, New Orleans, La. He holds a bachelor’s of arts degree in international relations from Grand Valley State University and master’s of urban planning from Wayne State University.

LiveRoof will exhibit (booth 1140) at CONSTRUCT 2011, part of the Construction Specifications Institute (CSI) 55th Annual Convention, which will be held in Chicago on Sept. 14-16, 2011 at McCormick Place, Lakeside Center.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Roofing Contractor's Top 100

    Benchmarking the Best in Roofing

    The 2026 Top 100 roofing contractors are revealed,...
    Top 100 Roofing Contractors
    By: Art Aisner and Tanja Kern
  • KEE membrane application on a roof

    A Beginner’s Guide to Single-Ply Roofing Membranes

    While PVC and TPO appear extremely similar, the chemistry...
    Low Slope Roofing
    By: Peter Gross
  • A couple stands facing a very nice home

    The Homeowner's Roofing Journey in 2026

    RC asked homeowners what their roofing journey was like,...
    Steep Slope Roofing
    By: Art Aisner
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished comercial roof with a white coating
    Sponsored byFlashCo

    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

  • A metal roof
    Sponsored byWestlake Royal Building Products

    Metal Roofing Products That Protect Homes from Hurricanes and Build Pro Reputations

  • 3 men standing on a loading dock near a semi truck
    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

Popular Stories

Androscoggin County Courthouse

Legal Roundup: Roofing Contractors Face Criminal Charges in Four States

3 men standing on a loading dock near a semi truck

Why Good Roofers Struggle to Grow

Tesla Solar Roof

Tesla Solar Roof Exit Leaves Contractors Facing Costs, Service Questions

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

View All Submit An Event

Related Articles

  • LiveRoof Hybrid Green Roof System Selected for Green Roof Projects in North Carolina

    See More
  • Joss Growers is Newest Member of the National Network of Licensed Regional Growers for the LiveRoof Hybrid Green Roof System

    See More
  • LiveRoof is First Green Roof System to be FM Approved

    See More

Related Products

See More Products
  • Green Roof Systems: A Guide to the Planning, Design and Construction of Building Over Structure

  • Green Roof Construction and Maintenance

  • urban resilience.jpg

    Green Roof Retrofit: Building Urban Resilience

See More Products
×

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • TikTok
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing