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Roofing News

LiveRoof Adds Architectural Specialist to Support Sales of Hybrid Green Roof System

June 23, 2011
LiveRoof, LLC, a horticultural science company, announced the appointment of Michael R. Selleck as architectural specialist to provide sales support in the Chicago area. Selleck is responsible for providing technical and consultative support to architects, developers and building owners who are planning green roof projects.



SPRING LAKE, Mich. - LiveRoof, LLC, a horticultural science company, announced the appointment of Michael R. Selleck as architectural specialist to provide sales support in the Chicago area. Selleck is responsible for providing technical and consultative support to architects, developers and building owners who are planning green roof projects.

“Mike Selleck comes to us with proven abilities in customer-focused sales and service, an education in urban planning, and a mission-driven approach to environmental design,” said Dave MacKenzie, horticulturalist and president, LiveRoof, LLC. “Well-versed in many architectural design methodologies and tools, he serves as a resource in the process of planning, designing and specifying green roof projects.”

“With its unsurpassed horticultural expertise, LiveRoof offers the most advanced and horticulturally refined green roof solution. The LiveRoof Hybrid Green Roof System is the only green roof installed with full-grown, mature plants thriving in a sustainable ecosystem,” said Selleck. “That’s proven in more than 50 flourishing LiveRoof installations across Chicagoland on commercial and office buildings, retail outlets, colleges and schools, private residences, and at Midway Airport.”

Selleck has a background in sales, account management, and project management. He has experience in urban planning and community development with the Urban Farming Planning Initiative in Detroit, Mich. and the Make It Right Foundation, New Orleans, La. He holds a bachelor’s of arts degree in international relations from Grand Valley State University and master’s of urban planning from Wayne State University.

LiveRoof will exhibit (booth 1140) at CONSTRUCT 2011, part of the Construction Specifications Institute (CSI) 55th Annual Convention, which will be held in Chicago on Sept. 14-16, 2011 at McCormick Place, Lakeside Center.

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