New CertainTeed Programs Prepare Siding Contractors for Big Wins in 2010
Four timely new programs from CertainTeed will equip siding contractors with the tools they need to address the challenges of 2010. The new programs include: 5-Star Green Contractor, Build-It Tour, THRIVE, and LogoCheck.
VALLEY FORGE, Pa. – Four timely new programs from CertainTeed will equip siding contractors with the tools they need to address the challenges of 2010. The new programs include: 5-Star Green Contractor, Build-It Tour, THRIVE, and LogoCheck.
“These programs can help contractors build their businesses in the rapidly expanding green building and the remodeling segments,” said Matt Gibson, manager of contractor programs for CertainTeed’s Siding Products Group. “All of CertainTeed’s contractor programs were developed to help contractors increase leads and set themselves apart from others in the industry.”
This year, CertainTeed’s 5-Star contractors have the opportunity to enhance their credentials by earning the new 5-Star Green Contractor certification. The 5-Star Green Contractor program educates contractors about energy efficiency, conservation and recycling of resources, and carbon footprint reduction in the field and on jobsites. The program also includes a special focus on the methods that have been developed to achieve and measure these goals such as LEED certification, NAHB Green Building Guidelines, Building for Environmental and Economic Sustainability (BEES) analysis, and others. To be eligible for the program, 5-Star contractors must be pre-approved by CertainTeed, pass the 5-Star Green Contractor aptitude exam and participate in the “Residential Green Building Principles and Practices” workshop module.
“CertainTeed is a strong proponent of green and sustainable living and is committed to developing environmentally friendly products and educating our customers about the wide ranging rewards of sustainability,” Gibson said.
The Build-It Tour is an in-the-field, hands-on training program designed to help contractors and crews expand their skills, capabilities and profit potential. The Build-It Tour vehicle is a truck-trailer combination that serves as both an on-site classroom and a traveling trade show, with full-size product displays. Featuring CertainTeed’s vinyl and polymer siding and soffit, Restoration Millwork Exterior Trim and vinyl and composite fence, railing and deck products, the Build-It Tour enhances a contractor’s professional skills by providing in-depth installation instruction and product education.
THRIVE is a sales lead generation program, conducted for contractors at their distributor location, that provides meaningful methods for contractors to enhance their marketing efforts, learn new strategies and network with other contractors. The THRIVE presentation, led by a CertainTeed territory manager, explains eight proven and timely techniques designed to improve the quantity and quality of sales leads.
LogoCheck is a professional logo design service that can help strengthen a contractor’s brand awareness. CertainTeed graphic design professionals will create a unique logo or enhance an existing logo to effectively communicate the brand and message the company wants to impart.
VALLEY FORGE, Pa. – Four timely new programs from CertainTeed will equip siding contractors with the tools they need to address the challenges of 2010. The new programs include: 5-Star Green Contractor, Build-It Tour, THRIVE, and LogoCheck.
“These programs can help contractors build their businesses in the rapidly expanding green building and the remodeling segments,” said Matt Gibson, manager of contractor programs for CertainTeed’s Siding Products Group. “All of CertainTeed’s contractor programs were developed to help contractors increase leads and set themselves apart from others in the industry.”
This year, CertainTeed’s 5-Star contractors have the opportunity to enhance their credentials by earning the new 5-Star Green Contractor certification. The 5-Star Green Contractor program educates contractors about energy efficiency, conservation and recycling of resources, and carbon footprint reduction in the field and on jobsites. The program also includes a special focus on the methods that have been developed to achieve and measure these goals such as LEED certification, NAHB Green Building Guidelines, Building for Environmental and Economic Sustainability (BEES) analysis, and others. To be eligible for the program, 5-Star contractors must be pre-approved by CertainTeed, pass the 5-Star Green Contractor aptitude exam and participate in the “Residential Green Building Principles and Practices” workshop module.
“CertainTeed is a strong proponent of green and sustainable living and is committed to developing environmentally friendly products and educating our customers about the wide ranging rewards of sustainability,” Gibson said.
The Build-It Tour is an in-the-field, hands-on training program designed to help contractors and crews expand their skills, capabilities and profit potential. The Build-It Tour vehicle is a truck-trailer combination that serves as both an on-site classroom and a traveling trade show, with full-size product displays. Featuring CertainTeed’s vinyl and polymer siding and soffit, Restoration Millwork Exterior Trim and vinyl and composite fence, railing and deck products, the Build-It Tour enhances a contractor’s professional skills by providing in-depth installation instruction and product education.
THRIVE is a sales lead generation program, conducted for contractors at their distributor location, that provides meaningful methods for contractors to enhance their marketing efforts, learn new strategies and network with other contractors. The THRIVE presentation, led by a CertainTeed territory manager, explains eight proven and timely techniques designed to improve the quantity and quality of sales leads.
LogoCheck is a professional logo design service that can help strengthen a contractor’s brand awareness. CertainTeed graphic design professionals will create a unique logo or enhance an existing logo to effectively communicate the brand and message the company wants to impart.
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