Four timely new programs from CertainTeed will equip siding contractors with the tools they need to address the challenges of 2010. The new programs include: 5-Star Green Contractor, Build-It Tour, THRIVE, and LogoCheck.
VALLEY FORGE, Pa. – Four timely new
programs from CertainTeed will equip siding contractors with the tools they need
to address the challenges of 2010. The new programs include: 5-Star Green
Contractor, Build-It Tour, THRIVE, and LogoCheck.
“These programs can help
contractors build their businesses in the rapidly expanding green building and
the remodeling segments,” said Matt Gibson, manager of contractor programs for
CertainTeed’s Siding Products Group. “All of CertainTeed’s contractor programs
were developed to help contractors increase leads and set themselves apart from
others in the industry.”
This year, CertainTeed’s 5-Star contractors have the
opportunity to enhance their credentials by earning the new 5-Star Green
Contractor certification. The 5-Star Green Contractor program educates
contractors about energy efficiency, conservation and recycling of resources,
and carbon footprint reduction in the field and on jobsites. The program also
includes a special focus on the methods that have been developed to achieve and
measure these goals such as LEED certification, NAHB Green Building Guidelines,
Building for Environmental and Economic Sustainability (BEES) analysis, and
others. To be eligible for the program, 5-Star contractors must be pre-approved
by CertainTeed, pass the 5-Star Green Contractor aptitude exam and participate
in the “Residential Green Building Principles and Practices” workshop module.
“CertainTeed is a strong proponent of green and sustainable living and is
committed to developing environmentally friendly products and educating our
customers about the wide ranging rewards of sustainability,” Gibson said.
Build-It Tour is an in-the-field, hands-on training program designed to help
contractors and crews expand their skills, capabilities and profit potential.
The Build-It Tour vehicle is a truck-trailer combination that serves as both an
on-site classroom and a traveling trade show, with full-size product displays.
Featuring CertainTeed’s vinyl and polymer siding and soffit, Restoration
Millwork Exterior Trim and vinyl and composite fence, railing and deck products,
the Build-It Tour enhances a contractor’s professional skills by providing
in-depth installation instruction and product education.
THRIVE is a sales
lead generation program, conducted for contractors at their distributor
location, that provides meaningful methods for contractors to enhance their
marketing efforts, learn new strategies and network with other contractors. The
THRIVE presentation, led by a CertainTeed territory manager, explains eight
proven and timely techniques designed to improve the quantity and quality of
LogoCheck is a professional logo design service that can help
strengthen a contractor’s brand awareness. CertainTeed graphic design
professionals will create a unique logo or enhance an existing logo to
effectively communicate the brand and message the company wants to
New CertainTeed Programs Prepare Siding Contractors for Big Wins in 2010
May 19, 2010