Owens Corning has launched a full set of business solutions to help its building materials customers easily, efficiently and profitably enter an emerging and growing market category - re-insulation.

TOLEDO, Ohio - Owens Corning has launched a full set of business solutions to help its building materials customers easily, efficiently and profitably enter an emerging and growing market category - re-insulation.

After extensive research and nearly two years of development, Owens Corning’s solutions are designed to enable channel partners to leverage their current customer base for non-insulation home improvements to expand into re-insulation and/or accelerate their current re-insulation businesses. The solutions incorporate a range of everything partners need including: products, marketing and sales tools, the Owens Corning AttiCat Expanding Blown-In PINK Fiberglas Insulation product and portable AttiCat Expanding Blown-In PINK Fiberglas Insulation Machine. The offering creates a market of buyers, sellers and services to make insulation retrofit easy, approachable and affordable.

As insulation is sold both through Do-It-Yourself (DIY) and Do-It-For-Me (DIFM) distribution channels, Owens Corning has been market testing specific solutions for each channel and gaining insights to ensure that the marketing and technology tools for each customer group are best tailored to meet their needs.

To learn more about the re-insulation market opportunity and how your company can work with Owens Corning to enter the market, call 877-658-6362 or visit www.owenscorning.com/reinsulation.