Industry News

Allied Teams Up With Andersen Racing

PALMETTO, Fla. - Allied Building Products Corp. has signed a multi-year marketing partnership with Andersen Racing, which fields multiple entries in the Indy Pro Series, the Star Mazda Championship presented by Goodyear, and the F2000 Championship Series presented by Hoosier Racing Tire. As part of the partnership, Andersen Racing, based in Palmetto, Fla., and Allied Building Products Corp., headquartered in East Rutherford, N.J., will conduct an extensive corporate hospitality program at more than 10 races this year. Allied’s logo will also appear on the team’s racecars, transporters, driver and crew uniforms, and equipment.

In addition to owning Andersen Racing, brothers Dan and John Andersen also head a successful contracting business based in Fairfield, N.J., that operates under two nameplates: Andersen Interior Contracting Inc. and Corporate Woodworking Inc. Larry Haligas, Allied’s Midwest regional manager, will work with the team’s marketing manager, Ken Burris of the BMS Group, to organize the corporate race weekend activities. For more information, visit www.alliedbuilding.com or www.andersenracingteam.com.