"This alliance provides us with a new significant channel for our services," says Rodney Rice, co-founder of ServiceMagic. "MSN House and Home visitors make up a large and very attractive homeowner demographic for our contractor customers. We expect this relationship to add significant traffic to our customer base."

The MSN network is one of the most visited destinations on the Internet, providing ServiceMagic access to more than 350 million visitors per month. ServiceMagic is the Internet's largest lead source for home improvement contractors, providing more than 100,000 leads per month at a fraction of the cost of traditional advertising. More than 45,000 service professionals currently use ServiceMagic to find targeted leads for home building, remodeling, architectural services, roofing, fences, decks, painting, flooring, plumbing, landscaping, HVAC and much more.