Sales and marketing emerged as the most common business function for AI use, cited by 64% of construction firms, followed by planning and design at 61%, project and client management at 59%, administrative work at 52%, and business operations at 45%. Estimates and proposals were the most common project-management application, used by 87% of respondents employing AI in that area.

The survey also points to measurable productivity gains. Construction firms using AI reported saving an average of 4.7 hours per week, while 32% said the technology saves them eight hours or more. Houzz estimates those time savings translate into an average annual productivity gain of $244,000 per construction firm, based on self-reported time savings and annual revenue.

Contractors also reported using AI to improve customer-facing work. Fifty-eight percent said the technology helps produce more professional proposals, 52% said it allows them to show clients visuals faster, and 39% said it helps them respond to clients more quickly.

The findings come from Houzz’s survey of 601 U.S. construction and design businesses conducted between June and July 2026. The construction portion includes professionals providing residential or commercial construction services and is not specific to roofing contractors.