Battalion Brands Names Andy Stofleth as Chief Strategy Officer

Andy Stofleth, a former U.S. Marine and disaster recovery leader, joins Battalion Brands as chief strategy officer to expand veteran-focused franchise initiatives. — Andy Stofleth, a former U.S. Marine with extensive disaster recovery experience, joins Battalion Brands as chief strategy officer to lead veteran-focused franchise growth.
— Image courtesy of LinkedIn | Elements: Adobe Stock

Battalion Brands has named Andy Stofleth as its new chief strategy officer, drawing on his decade of leadership in large-scale disaster recovery operations, program design, and partnership development to support the company's veteran-focused franchise expansion.

In a news release, Battalion Brands said Stofleth, a former U.S. Marine, has spent his career solving complex problems in high-stakes environments.

Stofleth most recently served as senior director of Recovery Programs at SBP, a national nonprofit that rebuilds homes and strengthens disaster resilience in under-resourced communities.

While at SBP, he launched the organization's first international operation in the Bahamas following Hurricane Dorian, ultimately leading the rebuilding of 655 homes.

He also directed large-scale housing recovery programs after Winter Storm Uri in Texas and supported post-hurricane efforts in Florida under the Sheltering in Home for Recovery Continuation program for Hurricane Ian.

"Scaling operations in disaster zones with limited time and resources taught me how to build nimble systems focused on results," said Stofleth. "That same mindset applies to helping veterans succeed in business—structure, support, and success are everything."

In 2024, his teams installed over 90 IBHS FORTIFIED roofs for homeowners. Stofleth will lead strategic planning at Battalion Brands, forge key partnerships, and oversee franchisee recruitment.

The company said he will focus on aligning business operations with the mission to empower veterans through ownership and coaching. He will also direct the integration of nonprofit efforts in the Veterans Contracting Initiative, ensuring qualified franchisees receive support for startup costs and training.

"Andy isn't just a home builder — he's a builder of systems and teams," said Battalion Brands CEO Kyle Conte. "His ability to bring people together, create solutions and push beyond what seems possible makes him an invaluable addition to our leadership team."

For more information, visit battalionbrands.com.