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Roofing NewsSteep Slope RoofingRoofing Technology

Sales and Technology

Hover Launches Instant Design: AI-Powered Home

App empowers home improvement pros and homeowners alike to transform ordinary photos into professional quality, photo-realistic home designs instantly; no design skills needed

By Roofing Contractor Staff
Hover’s Instant Design is an AI-powered tool that lets pros and homeowners visualize renovations instantly.

Hover’s Instant Design is an AI-powered tool that instantly lets pros and homeowners visualize renovations. Unlike traditional design software, Hover is intuitive, fast, and integrates actual products from top manufacturers. Free for homeowners, pros can start with five free projects before upgrading.

— Image courtesy of Hover

February 26, 2025

Hover, a leader in 3D property data, announced on Feb. 26 the launch of Instant Design, an AI-powered design product that construction pros and homeowners can use to visualize any home remodeling or new construction project instantly.

Drawing on experience in machine learning and unique progress in generative AI using Hover's 3D spatial database of millions of homes, Hover says its Instant Design is leading a new wave in home design. 

It connects construction professionals with today’s homeowners who demand clear visualizations of projects before proceeding.

Bringing the Visual Economy to Home Renovation

While there was a time when homeowners might approve a project based on sketches or sample boards, today, we live in a visual economy where seeing is believing. 

According to Hover’s 2025 Design Sentiment Survey, two-thirds of construction professionals say homeowners have higher design expectations than five years ago. Yet despite these expectations, less than one-third of projects ever receive a visualization

The Hover Mobile App.Even for those pros offering visualized projects, current options are lacking. To date, design software has generally been challenging to learn and time-consuming to use, which may be why nearly half of the pros (46%) still rely on outdated methods like product samples and photos of past projects instead of more advanced solutions. 

Speed is also a pain point, with 1-in-3 pros saying it currently takes too long to show a design to a homeowner.

“Home renovations are expensive and emotional, and homeowners today expect to see what they’re buying before they commit,” said A.J. Altman, founder and CEO at Hover. “While industries like e-commerce, automotive and real estate have embraced the visual economy, much of home improvement has lagged behind. 

“For pros, their time is money,” Altman added. “They can be reluctant to learn how to use complicated design software to visualize projects, but that leaves homeowners stuck in a ‘buy and hope’ scenario. Hover changes that, making it easy for pros and homeowners to see exactly what their project will look like before paying for it – in real-time.”

When homeowners can see their renovation before they buy, everyone wins. 

Unlimited Inspiration from a Single Photo in Real Time

With a decade spent amassing 3D spatial property data, combined with proprietary advances for generative AI, Hover turns the phone in anyone’s pocket into a powerful yet user-friendly design solution. No design skills are needed.

Key Benefits of Hover Instant Design:

  • Instantly Generate Designs — Upload a single photo of a home’s exterior or interior, and in seconds, generate professional-grade, photo-realistic designs in multiple styles — from coastal to contemporary and everything in between. Users can upload as many photos as they like to design one room or the entire house.
  • Visualize Real Products & Colors — Virtually try-before-you-buy siding, roofing, windows, flooring, paint, cabinets and more with actual materials from leading manufacturers such as James Hardie, GAF, Pella, and others.
  • Easy to Use and Customize — Designed for people with no formal design skills and tested with real consumers, Hover Instant Design is built for anyone to use intuitively. Unlike other AI design apps, Hover makes it easy to edit any element with just a few clicks.
  • Quick Communication for Better Collaboration — With Hover, construction pros can invite homeowners to view and edit projects, speeding up the time-consuming back-and-forth communication and approval cycle and reducing potential confusion throughout a project's lifecycle. The visual interface ensures that homeowners and pros are on the same page with their ideas and changes.
  • Pros Win More Jobs, Faster — Whether it’s to provide confidence before signing a contract, quickly visualize final choices before moving to production, or upgrade to premium materials, Hover speeds up the process at every step.

“We know that one of the biggest hurdles of any home renovation is just getting started,” said Sumeet Howe, vice president of Product at Hover.

“From the earliest stages of finding inspiration from a wide variety of designs to narrowing those down with real products, we built Instant Design to enable construction pros and homeowners to translate homeowners’ dreams into reality more confidently and quickly than old-school product samples ever could, and so much more effortlessly than legacy, complicated design software,”

Proven Success: Contractors Are Already Winning with Hover

Early adopters of Hover Instant Design have already reported higher close rates, project values and fewer change orders.

“Homeowners can’t make a big decision based on color chips — it’s too much money and not enough certainty,” said Paul Trautmann, a Hover customer and founder of Timberland Exteriors. 

“This tool helps me empower homeowners to make decisions they like and opens up more collaboration,” Trautmann added. “It also opens up more opportunities with the client because when they see their home designed in different styles or materials, they get excited to invest in more; with Hover, we’re building wow moments.”

Hover Instant Design is already deployed at a growing number of the country’s largest and most well-known manufacturers of exterior home products. 

“This tool is a total game-changer — it has helped by building an emotional connection to a homeowner's vision," said Rebecca Hicks, spokesperson at Pella. “Since embedding Hover on the Pella site, we’ve seen higher intent homeowners schedule more in-home consultations and close on higher ticket projects.”

Free to Try, Easy for All

Hover Instant Design is completely free for homeowners. Pros can start with up to five free projects annually and then upgrade to a paid subscription.

For more information, visit Hover.to.

KEYWORDS: AI (artificial intelligence) Hover sales

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Roofing Contractor editor-compiled stories, staff reports and industry news releases.

To submit news or for corrections, contact Tanja Kern, Strategic Content Editor, at kernt@bnpmedia.com.

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