In recent weeks, RC has reported on roofing contractors having their websites cloned and hijacked, and how intellectual property is easily at risk in a rapidly-developing marketplace, largely with the help of Artificial Intelligence (AI). In this exclusive episode, RC Legal Insights Expert Trent Cotney, of Adams & Reese breaks down why trademarks are becoming increasingly important in today’s digital landscape when it comes to business, and how to protect your brand’s identity. Listen to the full conversation now.

Lead generation serves contractors well, but do they really know what the first touchpoint was that led a customer to their business? In this episode, Art Unlimited CEO and marketing expert Anna Anderson challenges contractors to think differently about where and how to invest in lead generation.

In general, younger generations are shunning in-person interactions for a digital buying experience, making selling a roof challenging for contractors who enjoy in-home presentations. In this episode of “Dear Anna,” Anna Anderson, CEO of Art Unlimited, explains how contractors should unify sales and marketing with technology to sell to the next generation.

Hundreds of roofing contractors and other industry professionals from around the country will once again fly-in to Washington, D.C. for the eighth annual Roofing Day April 8-9. Organized by the National Roofing Contractors Association (NRCA), the event is designed to give members of Congress and their staffs information and direct feedback on the decisions being made on Capitol Hill. NRCA CEO McKay Daniels recently joined RC’s Jill Bloom to preview the event in this brief episode.

Group publisher Jill Bloom speaks with legal expert Trent Cotney about the impact of new tariffs and labor challenges on the construction industry. Cotney explains how rising tariffs on materials from Canada, Mexico, and China, combined with labor shortages and increasing costs, are creating significant challenges for contractors, urging them to focus on strong bidding, contract management, and price acceleration strategies.

For the past few years, Sales Transformation Group (STG) has helped roofing contractors grow their businesses through structured sales training, leadership development and an annual growth conference usually scheduled in the fall. This year, STG is springing the TRANSFORM 25 conference forward to April 14-17 in Dallas.

In this exclusive episode, STG Founder and CEO Ryan Groth explains why they moved it up this year and provides his vision for what roofing contractors will take away from the event, whether they’re in the residential or commercial space.

“I want owners to bring their sales directors to be better at sales leadership, and I want them to bring their salespeople and become better at selling,” he said.