It's important for roofing contractors to stay on top of the latest trends and issues if they hope to subcontract their labor successfully, which is why RC recently turned to the expertise of Trent Cotney, partner at Adams and Reese, about how the subcontractor market has changed over the past year.

In this episode, RC Publisher Jill Bloom sits down with Trent Cotney, partner at Adams and Reese, to discuss a new project Cotney is working on to help contractors when OSHA unexpectedly shows up on the job site.

In a world where so much can feel out of control, Art Unlimited CEO Anna Anderson is here to remind roofing contractors that there are aspects of their business they can control. In this episode of “Dear Anna,” she explains what those are and how to leverage them in your marketing.

Jill Bloom, group publisher of Roofing Contractor, Walls & Ceilings, and Building Enclosure, chats with the CEO of IIBEC, Brian Pallasch. Brian joins us to discuss the upcoming convention happening March 8-11 in Phoenix, Ariz., which is expected to be even bigger than last year’s. Listen in as Brian chats about the keynote speaker, educational sessions and what’s new at the trade show this year!

In the latest episode of Best of Success, RC Publisher Jill Bloom interviews Anna Anderson, CEO of Art Unlimited, who shares invaluable insights on identifying your customer persona. Anderson emphasizes the crucial role of data in pinpointing target customers, leveraging both internal and external data sources. With a remarkable arsenal of 300 data sets, Anderson demonstrates how layering persona data leads to a comprehensive understanding of the target audience, enabling businesses to tailor their marketing strategies effectively. Furthermore, Anderson underscores the untapped potential within CRM data for expanding customer reach, advocating for the integration of technology, such as big data analytics, to drive informed decision-making in marketing and business growth.

It’s a new year and for all those roofing contractors that use subcontractors and think they know all the changes in store, they might want to think again. RC Legal Insights Expert Trent Cotney provides an update on the latest ruling in this ongoing saga in this brief, exclusive conversation with RC. Listen to more of this episode as Cotney outlines what roofing contractors need to know.

Art Unlimited CEO and marketing guru Anna Anderson explains how to stay focused and attain manageable goals during trade show season in the roofing industry.