AI-generated summaries of search results are here to stay, making marketing your roofing company a challenge. Anna Anderson, CEO of Art Unlimited, is here to provide the latest updates and information on successfully navigating digital marketing on search engines.

At the FRSA convention, construction law expert Trent Cotney emphasized the legal risks prime contractors face due to subcontractor actions, highlighting the importance of strong contracts, job site oversight, and thorough documentation. He also addressed growing concerns over ICE job site raids, urging contractors to prioritize compliance and support for their crews while advocating for more efficient labor policies.

RC Legal Insights Expert Trent Cotney said he’s seeing increased immigration enforcement in unexpected places in Florida. From major busts in Tallahassee with more than 100 arrests, to smaller enforcement pushes on the highway, construction companies are at high risk for attention from federal and local authorities.

Roofing contractors should be aware of high-volume areas for ICE enforcement and know their rights, says Cotney, who said he’s seeing increased immigration enforcement across Florida.

“The administration has made it very clear what its position on the border is,” he explained. “We’ve seen an uptick in ICE enforcement in construction and not just in “Blue” states, it’s been in “Red” states equally.”

Even companies that are fully compliant with I-9 documentation can still fall under scrutiny for having employees that face deportation, Cotney said. With the help of local authorities, ICE agents are targeting at the jobsite, at familiar intersections, and even where materials are being picked up. Listen to the full conversation here.

Prime contractors can be held liable for safety violations at a job site, even if they are never present to conduct the work. Trent Cotney, a partner at Adams and Reese, explains how contractors may be able to challenge certain aspects of this stance and how to mitigate liability as a prime contractor.

The OSHA Walkaround Rule enacted during the Biden Administration faced major objections from some in the construction trades because it allowed third-party representatives to visually inspect jobsites, regardless of their profession -- or who they are.

“It’s key for our listeners to understand that if OSHA asks for a third party that’s not the contractor to be involved in the walkaround inspection, that they should object,” explained RC Legal Insights Expert Trent Cotney, of Adams & Reese, in this brief episode.

Concerns like liability coverage, proprietary rights and materials staging make legitimate arguments for exemptions, and should be utilized, he continued. Listen to the full conversation here.

Thousands of roofers and industry stakeholders will be back under one roof at the Gaylord Palms Resort & Convention Center in Kissimmee, Fla., for the 103^rd annual Florida Roofing & Sheet Metal Expo June 4-6.

In this brief episode, Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association said more than 240 companies will exhibit the latest products, services and innovations in the trade. Dozens of high-quality educational courses will also be available to update contractors on the latest code changes and other critical topics. Listen to the full conversation now and register at floridaroof.com/convention

Websites are a staple for any business, including roofing contractors, but there’s more to maintaining them than uploading photos and updating sales offers. Anna Anderson, CEO of Art Unlimited, warns contractors that their sites may not be accessible and offers solutions on how to ensure they’re compliant.